Comcast Corp. (CMCSA) is an American multimedia company based in Philadelphia. The largest broadcasting, cable, and home Internet company in the world also stands as the third largest home television service provider. Through its two main businesses, Comcast Cable and NBCUniversal (which it has owned since 2011), the business maintains vertically integrated operations from production to distribution and communications to broadcasting. In early 2014, the company agreed to acquire Time Warner Cable (TWC) for roughly $45 billion, though recent regulatory developments are now expected to nix the deal altogether.
So, with the Time Warner deal seemingly dead in the water, what’s the next step for Comcast? As it vies for bigger market share in the broadcast and telecommunications space, how will it spur revenues higher in the long run? With the emergence of digital alternatives and a more egalitarian media distribution paradigm, is the mass media behemoth capable of adapting for the future? In this article, we will attempt to address these questions by taking a brief look at Comcast’s business and performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities and Threats. Continue Reading »