Instagram, the photo sharing app Facebook bought for a billion dollars in 2012, has been on a record-breaking growth spree. With more than 600 million users globally, Instagram growth has been strong. Moreover, the company recently hit another crucial milestone of 1 million advertisers, that’s 800,000 more than what they had around this time last year.
With advertisers flocking to parent platform Facebook, whose advertising revenue keeps growing at strong double rates, Instagram has had access to the relationships its parent company has already built. That said, unless advertisers found value in Instagram, they would not have embraced the platform like they did Facebook’s own applications. Continue Reading »