In 1926 Nikola Tesla, scientist, futurist and inventor, stated: "When wireless is perfectly applied the whole earth will be converted into a huge brain, which in fact it is, all things being particles of a real and rhythmic whole." In the 1960s philosopher Marshall McLuhan’s vision of technology in a media-dominated global village was that it translates "our entire lives into the spiritual form of information" and unifies the entire globe and the human family into a single consciousness.
This week Nuance Communications Inc. (NUAN
) and its new “Voice Ads” realized more of what Tesla envisioned and McLuhan predicted as “the intensification of the world community,” which he postulated before cell phones, smartphones, laptops, Facebook or Google. A few days ago, Nuance Communications unveiled “Voice Ads,” as a new mobile advertising format that lets a billion people
have two-way conversations with the brands they love. The question is: Do you WANT to have a conversation with a brand? I don’t. I never talk to my shampoo. Ever. Continue Reading »