Sina Corporation (NASDAQ:SINA), a Shanghai-based leading Internet company, has been providing online media and value-added information services to global Chinese communities since established in 1998. Being known for its high-quality news and information, this company attracts a great number of users, providing services through three major business lines: SINA.com, SINA mobile and SINA community (Weibo). Sina offers advertising services, short messaging services (SMS), email services, game community services, and mobile value added services (MVAS), search and directory, blog services, audio and video streaming, e-commerce and enterprise e-solutions.
The size of this network has turned the company’s platform into a highly attractive online advertising venue, and has had significant influence over Sina’s revenue: online advertising represented 53% of company’s total revenue for fiscal 2013. Revenue total includes as well MVAS revenues and fee-based revenues. Moreover, it has developed strategic relationships with partners such as China News, AFP, Associate Press, Getty Images, CCTV, BTC, Nanfang Daily Group, Xinhua Net and Beijing News among others. Continue Reading »