When Microsoft (NASDAQ:MSFT) launched Surface Hub – its giant digital boards – in 2015 after many delays, many people wrote that it may have priced the product way off. It wasn’t that hard to agree with their logic because the 55- and 84-inch Windows 10-powered units targeting businesses cost $8,999 and $21,999.
While it’s easy to mistake the Hub for a giant TV, in reality Microsoft was aiming to get into office meeting rooms and anywhere that collaboration and digital sharing were required. The Surface Hub was created with collaboration in mind so that the digital board can sit in the conference room, allowing employees to carry out presentations, conduct video calls or even use Office 365. In essence, it was a way for Microsoft to expand the utility of its own product lines – its Office suite, Skype for Business and so on that primarily target business users. Continue Reading »