L Brands Inc. (NYSE:LB) is another retail stock that has been falling out of bed over the last year, joining many other retailers that have been slow to push their online and social strategies, and has done so poorly. Is no one listening to Gary Vaynerchuk?
The problem actually comes from both sides, the massive Amazon (NASDAQ:AMZN) marketplace and from the startups that want to encroach on the established brands. Clothing has always been about the latest seasonal wear and, up until just recently, the big names have been able to keep their positions. It is never easier or cheaper, however, to start a website, sign up for Shopify or use WooCommerce and Stripe and start marketing directly to consumers across social sites. If you caught the latest episode of Shark Tank, Elephant Pants is a multimillion-dollar company built online through Instagram ads and influencer marketing. This is one of hundreds of examples. Continue Reading »