The toy industry is known for high returns on invested capital, increasing dividend payouts, and constant share buybacks. However, there are also low barriers to entry that make for fierce competition while companies push for a greater market share. Hasbro
) and Mattel
) are the two largest players in the $22 billion U.S. toy industry, and are constantly reinventing themselves to maintain a leading position. As customer preferences change, largely due to the predominant role technology has acquired, these two firms have adapted differently to the changing scenario.
[b]An Industry Giant Struggling to Adapt to a New Audience Continue Reading »