Nike Inc. (NYSE:NKE) is the world's leading designer and marketer of high-quality athletic footwear, athletic apparel and accessories. For a giant in the athletic footwear, apparel and equipment business, the competition is hard, but the firm has key attributes such as size, brand and competitive advantages that should help to maintain its leadership.
The athletic apparel market can provide opportunities for other companies to grow its portion of the cake (market share). Apart from competition, the company faces some other risks, including weaker-than-expected revenue growth and changes in consumer demand. When looking at Nike’s principal drivers, we’ve got its innovation and marketing as the primary catalyst in all its markets (sports apparel or footwear market). Continue Reading »