In this article, let's take a look at Ford Motor Co. (NYSE:F), the second-largest U.S. producer of cars and trucks. The stock is trading between its 52-week price range (about 14% above the minimum and 16% below the peak), so this makes investors show increased interest as price nears either the high or the low.
Ford operates in a very cyclical auto industry, characterized by a very important competition. For the next years, the big challenge for the firm is increasing market share, but this will not be easy, because Ford operates in highly competitive markets. In addition, China and India's automakers are increasing the market share by adopting cost leadership strategies. The evolution of market share in the U.S. and Europe remain relatively stable. Continue Reading »