10 Year Financial Data of Kellogg Company (K)

65.1 (1y: +30%)

Market Cap	24.06 B	P/E(ttm)	26.00
Enterprise Value	31.37 B	P/B	9.80

K- NYSE (USA)
Kellogg Company

Currently 2.5/5

Business Predictability Rank: 2.5-Star (On Watch)
Back Testing Results:
Average gain of all 2.5-Star stocks: 7.3% per year.
% of Stocks that are in still loss if held for 10yrs: 18%.
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$65.10

3 Severe Warning Signs 6 Medium Warning Signs 1 Good Sign

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Annual Rates (per share)	10 yrs*	5 yrs*	12 months*
Revenue Growth (%)	6.7	4.5	11.3
EBITDA Growth (%)	3	-1.3	-13.3
Free Cash Flow Growth (%)	2.7	8.2	10.8
Book Value Growth (%)	3.1	10.1	32.4

*12-month growth rate is calculated with the per share revenue (EBITDA, FCF, earnings) of the last 12 months over the per share revenue (EBITDA, FCF, earnings) over the previous 12 months. 5-year and 10-year growth rates are calculated with least-square regression based on the 5-year and 10-year numbers.

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See this page for the explanation of the data and charts * All numbers are in millions except for per share data

Per Share Data	Annuals											Quarterly
Fiscal Period	Dec03	Dec04	Dec05	Dec06	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	TTM	Mar12	Jun12	Sep12	Dec12	Mar13

Revenue per Share ($)	21.49	23.10	24.50	27.26	29.47	33.30	32.75	32.80	36.26	39.44	40.41	9.58	9.68	10.36	9.82	10.55
EBITDA per Share	4.68	5.02	5.16	5.30	5.61	6.05	6.21	6.30	6.44	5.58	5.53	1.75	1.63	1.64	0.58	1.68
Free Cashflow per Share	2.25	2.28	1.85	2.39	2.58	2.09	3.30	1.41	2.75	3.40	3.28	0.77	0.69	1.64	0.31	0.64
Earnings per Share ($)	1.92	2.14	2.36	2.51	2.76	2.99	3.16	3.30	3.38	2.67	2.53	1.00	0.84	0.82	0.02	0.85
Dividends Per Share	1.01	1.01	1.06	1.14	1.20	1.30	1.43	1.56	1.67	1.74	1.75	0.43	0.43	0.44	0.44	0.44
Book Value per Share	3.52	5.42	5.50	5.17	6.32	3.76	5.92	5.71	4.84	6.72	7.60	5.74	5.99	6.79	6.66	7.60
Month End Stock Price	38.08	44.66	43.22	50.06	52.43	43.85	53.20	51.08	50.57	55.85	64.43	53.63	49.33	51.66	55.85	64.43
Ratios	Annuals											Quarterly
Fiscal Period	Dec03	Dec04	Dec05	Dec06	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	Latest Q.	Mar12	Jun12	Sep12	Dec12	Mar13

Return on Equity %	54.50	39.50	42.90	48.50	43.70	79.30	53.30	57.80	69.90	39.70	44.80	69.60	56.00	48.80	0.80	44.80
Return on Assets %	7.70	8.30	9.30	9.40	9.70	10.50	10.80	10.50	10.30	6.30	8.00	12.00	8.40	8.00	--	8.00
Return on Capital - Joel Greenblatt %	60.10	65.60	65.90	63.00	60.40	64.30	66.90	58.30	56.00	37.40	47.60	58.40	46.40	48.40	6.00	47.60
Debt to Equity	3.58	2.16	2.14	2.44	2.07	3.77	2.15	2.74	3.43	3.27	2.72	2.83	3.85	3.26	3.27	2.72

Gross Margin %	44.40	44.90	44.90	44.20	44.00	41.90	42.90	42.70	41.30	38.30	36.10	39.90	40.70	38.80	33.90	36.10
Operating Margin %	17.50	17.50	17.20	16.20	15.90	15.20	15.90	16.10	15.00	11.00	13.00	15.60	14.00	12.90	1.80	13.00
Net Margin %	8.90	9.30	9.60	9.20	9.40	9.00	9.60	10.10	9.30	6.80	8.10	10.40	8.70	8.00	0.20	8.10

Days Sales Outstanding	31.30	29.50	31.50	31.60	31.80	32.50	31.70	35.00	32.90	37.40	37.40	34.50	37.20	34.60	37.10	37.40
Days Inventory	48.40	46.90	46.60	49.40	51.10	43.90	46.20	54.20	53.30	56.90	47.30	50.30	54.60	51.10	52.70	47.30
Inventory Turnover	7.50	7.80	7.80	7.40	7.10	8.30	7.90	6.70	6.80	6.40	1.90	1.80	1.70	1.80	1.70	1.90

Debt to Revenue	0.59	0.51	0.48	0.46	0.44	0.43	0.39	0.48	0.46	0.56	1.96	1.70	2.39	2.13	2.22	1.96
COGS to Revenue	0.56	0.55	0.55	0.56	0.56	0.58	0.57	0.57	0.59	0.62	0.64	0.60	0.59	0.61	0.66	0.64
Inventory to Revenue	0.07	0.07	0.07	0.08	0.08	0.07	0.07	0.09	0.09	0.10	0.33	0.33	0.36	0.34	0.38	0.33
Interest Exp. to Revenue %	-4.22	-3.21	-2.95	-2.82	-2.71	-2.40	-2.35	-2.00	-1.77	-1.84	-1.55	-0.96	-2.56	-1.96	-1.85	-1.55

Asset Turnover	0.86	0.89	0.96	1.02	1.03	1.17	1.12	1.05	1.11	0.94	0.25	0.28	0.24	0.25	0.24	0.25
Buyback Ratio	-15.40	-32.80	-22.60	-21.70	-14.80	-15.20	-10.80	-16.50	-23.70	-23.80	-85.20	-11.50	-8.00	-7.40	-2,367	-85.20
Dividend Payout Ratio	0.53	0.47	0.45	0.45	0.44	0.44	0.45	0.47	0.49	0.65	0.52	0.43	0.51	0.53	26.62	0.52
Income Statement	Annuals (USD $) View: $ %											Quarterly
Fiscal Period	Dec03	Dec04	Dec05	Dec06	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	TTM	Mar12	Jun12	Sep12	Dec12	Mar13

Revenue	8,812	9,614	10,177	10,907	11,776	12,822	12,575	12,397	13,198	14,197	14,618	3,440	3,474	3,720	3,563	3,861
Cost of Goods Sold	4,899	5,299	5,612	6,082	6,597	7,455	7,184	7,108	7,750	8,763	9,162	2,069	2,060	2,278	2,356	2,468
Gross Profit	3,913	4,315	4,566	4,825	5,179	5,367	5,391	5,289	5,448	5,434	5,456	1,371	1,414	1,442	1,207	1,393

Selling, General, &Admin. Expense	2,369	2,634	2,815	3,059	3,311	3,414	3,390	3,299	3,472	3,872	3,926	836	929	963	1,144	890
Earnings Before DDA	1,917	2,091	2,142	2,119	2,240	2,328	2,385	2,382	2,345	2,010	1,996	630	584	587	209	616

Depreciation, Depletion and Amortization	373	410	392	353	372	375	384	392	369	448	466	95.00	99.00	108	146	113

Operating Income	1,544	1,681	1,750	1,766	1,868	1,953	2,001	1,990	1,976	1,562	1,530	535	485	479	63.00	503
Interest Income/Expense	-371	-309	-300	-307	-319	-308	-295	-248	-233	-261	-288	-33.00	-89.00	-73.00	-66.00	-60.00
Net Income	787	891	980	1,004	1,103	1,148	1,212	1,247	1,231	961	914	358	301	296	6.00	311

Earnings per Share ($)	1.92	2.14	2.36	2.51	2.76	2.99	3.16	3.30	3.38	2.67	2.53	1.00	0.84	0.82	0.02	0.85
Total Shares Outstanding	410	416	415	400	400	385	384	378	364	360	366	359	359	359	363	366
Balance Sheet	Annuals (USD $) View: $ %											Quarterly
Fiscal Period	Dec03	Dec04	Dec05	Dec06	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	Latest Q.	Mar12	Jun12	Sep12	Dec12	Mar13

Cash and cash equivalents	141	417	219	411	524	255	334	444	460	281	252	404	230	305	281	252
Accounts Receivable	755	776	879	945	1,026	1,143	1,093	1,190	1,188	1,454	1,588	1,304	1,420	1,414	1,454	1,588
Inventory	650	681	717	824	924	897	910	1,056	1,132	1,365	1,284	1,144	1,235	1,279	1,365	1,284
Other Current Assets	251	247	381	248	243	226	221	225	247	280	338	340	326	308	280	338
Total Current Assets	1,797	2,122	2,197	2,427	2,717	2,521	2,558	2,915	3,027	3,380	3,462	3,192	3,211	3,306	3,380	3,462

Property, Plant and Equipment	2,780	2,715	2,648	2,816	2,990	2,933	3,010	3,128	3,281	3,782	3,745	3,295	3,561	3,599	3,782	3,745
Intangible Assets	5,168	5,116	4,894	4,868	4,965	5,098	5,101	5,084	5,077	7,412	7,404	5,082	7,237	7,280	7,412	7,404
Other Long Term Assets	486	837	836	603	725	394	531	720	516	610	613	565	631	669	610	613
Total Assets	10,231	10,790	10,575	10,714	11,397	10,946	11,200	11,847	11,901	15,184	15,224	12,134	14,640	14,854	15,184	15,224

Accounts Payable	704	1,526	1,629	1,711	1,775	1,823	1,841	1,827	1,907	2,231	2,194	2,427	2,349	2,137	2,231	2,194
Current Portion of Long-Term Debt	899	988	1,195	1,991	1,955	1,388	45.00	996	995	1,820	839	1,584	2,257	1,872	1,820	839
Other Current Liabilities	1,163	332	339	318	314	341	402	361	411	472	535	--	--	505	472	535
Total Current Liabilities	2,766	2,846	3,163	4,020	4,044	3,552	2,288	3,184	3,313	4,523	3,568	4,011	4,606	4,514	4,523	3,568

Long-Term Debt	4,265	3,893	3,703	3,053	3,270	4,068	4,835	4,908	5,037	6,082	6,717	4,254	6,030	6,065	6,082	6,717
Other Long-Term Liabilities	1,756	1,795	1,425	1,572	1,557	1,878	1,805	1,597	1,791	2,160	2,158	1,807	1,853	1,839	2,160	2,158
Total Liabilities	8,788	8,533	8,291	8,645	8,871	9,498	8,928	9,689	10,141	12,765	12,443	10,072	12,489	12,418	12,765	12,443

Common Stock	104	104	105	105	105	105	105	105	105	105	105	105	105	105	105	105
Retained Earnings	2,248	2,701	3,266	3,630	4,217	4,836	5,481	6,122	6,721	5,615	5,749	6,917	7,061	7,196	5,615	5,749
Additional Paid-In Capital	24.50	--	58.90	292	388	438	472	495	522	573	583	530	541	553	573	583
Treasury Stock	-204	-108	-570	-912	-1,357	-1,790	-1,820	-2,650	-3,130	-2,943	-2,709	-3,142	-3,118	-3,095	-2,943	-2,709
Total Equity	1,443	2,257	2,284	2,069	2,526	1,448	2,272	2,158	1,760	2,419	2,781	2,062	2,151	2,436	2,419	2,781
Cashflow Statement	Annuals (USD $) View: $ %											Quarterly
Fiscal Period	Dec03	Dec04	Dec05	Dec06	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	TTM	Mar12	Jun12	Sep12	Dec12	Mar13

Net Income	787	891	980	1,004	1,103	1,148	1,208	1,240	1,229	961	914	358	301	296	6.00	311
Depreciation, Depletion and Amortization	373	410	392	353	372	375	384	392	369	448	466	95.00	99.00	108	146	113
Cash Flow from Others	11.10	-71.60	-229	53.70	28.00	-256	51.00	-624	-3.00	349	376	-113	-60.00	291	231	-86.00
Cash Flow from Operations	1,171	1,229	1,143	1,411	1,503	1,267	1,643	1,008	1,595	1,758	1,756	340	340	695	383	338

Investment for Property, Plant & Equipement	-247	-279	-374	-453	-472	-461	-377	-474	-594	-533	-572	-63.00	-92.00	-107	-271	-102
Cash Flow from Acquisitions	--	--	-50.40	--	-128	-213	--	--	--	-2,668	-2,668	--	-2,674	--	6.00	--
Cash Flow from Investing	-219	-270	-415	-445	-601	-681	-370	-465	-587	-3,245	-3,290	-57.00	-2,766	-105	-317	-102

Net Issuance of Stock	31.60	-5.70	-443	-432	-487	-475	-56.00	-848	-507	166	409	-22.00	24.00	22.00	142	221
Net Issuance of Debt	-558	-286	-33.50	71.30	168	185	-585	985	139	1,773	1,621	-178	2,405	-388	-66.00	-330
Cash Flow for Dividends	-412	-418	-435	-450	-475	-495	-546	-584	-604	-622	-629	-153	-153	-158	-158	-160
Other Financing	-0.60	-6.70	5.90	21.90	6.00	5.00	5.00	8.00	15.00	--	11.00	-2.00	-1.00	1.00	2.00	9.00
Cash Flow from Financing	-939	-716	-905	-789	-788	-780	-1,182	-439	-957	1,317	1,412	-355	2,275	-523	-80.00	-260

Net Change in Cash	40.60	276	-198	192	113	-269	79.00	110	16.00	-179	-152	-56.00	-174	75.00	-24.00	-29.00

Free Cash Flow	924	950	769	957	1,031	806	1,266	534	1,001	1,225	1,184	277	248	588	112	236
Valuation Ratios (Daily)	Annuals											Quarterly
Fiscal Period	Dec03	Dec04	Dec05	Dec06	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	Latest Q.	Mar12	Jun12	Sep12	Dec12	Mar13

PE Ratio(ttm)
Price-to-Free-Cash-Flow ratio
PS Ratio
EV-to-Revenue
EV-to-EBITDA
EV-to-EBIT
Earnings Yield (Joel Greenblatt)
Forward Rate of Return
Shiller PE Ratio
Valuation and Quality	Annuals											Quarterly
Fiscal Period	Dec03	Dec04	Dec05	Dec06	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	Latest Q.	Mar12	Jun12	Sep12	Dec12	Mar13

Market Cap
Enterprise Value
Month End Stock Price
Net Cash (per share)
Net Current Asset Value (per share)
DCF (per share)
Median PS (per share)
Peter Lynch Fair Value (per share)
Altman Z-Score
Piotroski F-Score
Beneish M-Score

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K Quarterly/Annuals Reports

K: 10-Q - KELLOGG CO (0000055067) (Filer): (10-Q) - 2012-11-05
K: 10-Q - KELLOGG CO (0000055067) (Filer): (10-Q) - 2012-08-07
K: 10-Q - KELLOGG CO (0000055067) (Filer): (10-Q) - 2012-05-04
K: 10-Q - KELLOGG CO (0000055067) (Filer): (10-Q) - 2011-11-09
K: 10-Q - KELLOGG CO (0000055067) (Filer): (10-Q) - 2011-08-05

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