10 Year Financial Data of National Research Corporation (NRCI)

60.11 (1y: +21%)

Market Cap	414.17 M	P/E(ttm)	26.70
Enterprise Value	417.15 M	P/B	7.32

NRCI- NAS (USA)
National Research Corporation

Currently 5/5

Business Predictability Rank: 5-Star
Back Testing Results:
Average gain of all 5-Star stocks: 12.1% per year.
% of Stocks that are in still loss if held for 10yrs: 3%.
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$60.11

4 Medium Warning Signs 2 Good Signs

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Annual Rates (per share)	10 yrs*	5 yrs*	12 months*
Revenue Growth (%)	14.6	13.6	11.6
EBITDA Growth (%)	14.2	16.2	15.1
Free Cash Flow Growth (%)	14.1	9.8	27
Book Value Growth (%)	7.5	9.9	0.9

*12-month growth rate is calculated with the per share revenue (EBITDA, FCF, earnings) of the last 12 months over the per share revenue (EBITDA, FCF, earnings) over the previous 12 months. 5-year and 10-year growth rates are calculated with least-square regression based on the 5-year and 10-year numbers.

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See this page for the explanation of the data and charts * All numbers are in millions except for per share data

Per Share Data	Annuals											Quarterly
Fiscal Period	Dec03	Dec04	Dec05	Dec06	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	TTM	Mar12	Jun12	Sep12	Dec12	Mar13

Revenue per Share ($)	3.68	4.11	4.58	6.32	7.01	7.47	8.58	9.41	11.07	12.43	12.74	3.24	2.97	3.07	3.15	3.55
EBITDA per Share	1.22	1.30	1.44	1.76	2.00	2.15	2.61	2.76	3.48	3.94	4.05	1.06	0.93	0.98	0.98	1.16
Free Cashflow per Share	0.90	0.80	1.00	0.77	1.81	1.81	1.60	1.94	2.29	2.41	2.59	0.21	0.73	0.75	0.73	0.38
Earnings per Share ($)	0.60	0.63	0.74	0.85	0.98	1.09	1.26	1.26	1.69	2.17	2.25	0.56	0.57	0.51	0.53	0.64
Dividends Per Share	--	--	0.32	0.40	0.48	0.56	0.64	0.76	0.88	1.04	1.09	0.26	0.26	0.26	0.26	0.31
Book Value per Share	4.44	4.85	4.61	5.31	6.06	5.65	6.57	7.21	8.12	8.16	8.54	8.46	8.79	9.20	8.13	8.54
Month End Stock Price	16.11	16.15	17.30	22.70	27.00	28.96	20.70	34.25	38.81	54.20	57.81	42.94	52.35	50.27	54.20	57.81
Ratios	Annuals											Quarterly
Fiscal Period	Dec03	Dec04	Dec05	Dec06	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	Latest Q.	Mar12	Jun12	Sep12	Dec12	Mar13

Return on Equity %	13.50	13.00	16.10	16.00	16.20	19.30	19.20	17.50	20.80	26.60	30.00	26.40	26.00	22.40	26.00	30.00
Return on Assets %	9.60	9.50	11.70	9.60	11.10	10.30	11.70	8.90	11.50	15.10	17.20	14.80	14.80	13.20	14.80	17.20
Return on Capital - Joel Greenblatt %	53.80	57.20	75.60	87.20	157	183	175	348	365	432	396	284	298	395	439	396
Debt to Equity	0.16	0.14	0.05	0.30	0.07	0.34	0.18	0.33	0.27	0.23	0.20	0.24	0.22	0.20	0.23	0.20

Gross Margin %	55.30	56.60	57.90	55.60	55.40	53.70	57.40	61.10	62.20	59.00	58.90	60.10	58.20	59.00	58.50	58.90
Operating Margin %	25.90	24.90	25.90	22.60	23.20	23.50	23.70	21.90	24.70	26.30	29.00	27.10	25.30	26.40	26.30	29.00
Net Margin %	16.30	15.30	16.10	13.40	14.00	14.60	14.70	13.40	15.30	17.40	17.90	17.20	19.10	16.70	16.80	17.90

Days Sales Outstanding	74.30	41.70	61.80	82.60	59.90	46.70	33.00	52.80	58.30	55.80	58.20	59.20	64.90	64.60	54.60	58.20

Debt to Revenue	0.19	0.17	0.05	0.25	0.06	0.25	0.13	0.26	0.20	0.15	0.49	0.63	0.66	0.61	0.58	0.49
COGS to Revenue	0.45	0.43	0.42	0.44	0.45	0.46	0.43	0.39	0.38	0.41	0.41	0.40	0.42	0.41	0.41	0.41
Interest Exp. to Revenue %	-0.50	-0.38	0.34	-0.79	-0.70	-0.19	-0.70	-0.77	-0.81	-0.59	-0.39	-0.61	-0.65	-0.59	-0.51	-0.39

Asset Turnover	0.59	0.62	0.73	0.71	0.79	0.71	0.80	0.66	0.75	0.86	0.24	0.22	0.20	0.20	0.22	0.24
Buyback Ratio	-4.60	-7.30	-4.90	-15.70	-4.90	--	--	--	--	--	--	12.10	1.50	--	--	--
Dividend Payout Ratio	--	--	0.43	0.47	0.49	0.51	0.51	0.60	0.52	0.48	0.49	0.47	0.46	0.51	0.49	0.49
Income Statement	Annuals (USD $) View: $ %											Quarterly
Fiscal Period	Dec03	Dec04	Dec05	Dec06	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	TTM	Mar12	Jun12	Sep12	Dec12	Mar13

Revenue	26.92	29.68	32.44	43.77	48.92	51.01	57.69	63.40	75.77	86.42	88.92	22.41	20.63	21.39	22.00	24.91
Cost of Goods Sold	12.03	12.87	13.64	19.45	21.80	23.61	24.57	24.64	28.67	35.46	36.78	8.93	8.63	8.77	9.13	10.25
Gross Profit	14.89	16.81	18.79	24.33	27.12	27.40	33.12	38.76	47.10	50.96	52.14	13.48	12.00	12.62	12.87	14.66

Selling, General, &Admin. Expense	5.99	7.40	8.62	12.16	13.17	12.73	15.59	20.20	23.30	23.54	23.88	6.15	5.57	5.82	6.00	6.49
Earnings Before DDA	8.91	9.42	10.18	12.17	13.95	14.68	17.53	18.56	23.80	27.42	28.26	7.33	6.43	6.80	6.87	8.17

Depreciation, Depletion and Amortization	1.94	2.02	1.76	2.26	2.58	2.69	3.83	4.70	5.07	4.70	4.41	1.24	1.21	1.15	1.09	0.95

Operating Income	6.97	7.40	8.42	9.91	11.37	11.99	13.70	13.86	18.74	22.72	23.85	6.08	5.22	5.65	5.77	7.22
Interest Income/Expense	-0.14	-0.11	0.11	-0.35	-0.34	-0.10	-0.40	-0.49	-0.62	-0.51	-0.47	-0.14	-0.13	-0.13	-0.11	-0.10
Net Income	4.38	4.55	5.24	5.88	6.84	7.45	8.49	8.50	11.56	15.07	15.69	3.85	3.94	3.58	3.70	4.47

Earnings per Share ($)	0.60	0.63	0.74	0.85	0.98	1.09	1.26	1.26	1.69	2.17	2.25	0.56	0.57	0.51	0.53	0.64
Total Shares Outstanding	7.31	7.22	7.08	6.92	6.98	6.83	6.72	6.74	6.84	6.95	7.02	6.91	6.94	6.96	6.98	7.02
Balance Sheet	Annuals (USD $) View: $ %											Quarterly
Fiscal Period	Dec03	Dec04	Dec05	Dec06	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	Latest Q.	Mar12	Jun12	Sep12	Dec12	Mar13

Cash and cash equivalents	16.21	19.00	10.30	1.99	3.46	1.11	2.51	3.52	8.08	8.29	9.23	7.87	11.17	15.03	8.29	9.23
Accounts Receivable	5.48	3.39	5.50	9.90	8.03	6.53	5.21	9.17	12.10	13.21	15.93	14.58	14.72	15.18	13.21	15.93
Other Current Assets	1.84	3.07	2.43	1.11	1.12	2.80	3.94	4.65	1.96	2.32	2.71	2.81	2.33	2.24	2.32	2.71
Total Current Assets	23.52	25.45	18.22	13.00	12.60	10.44	11.66	17.34	22.14	23.82	27.87	25.26	28.22	32.45	23.82	27.87

Property, Plant and Equipment	12.19	12.36	11.89	11.72	11.97	13.75	13.98	14.48	13.61	12.49	12.19	13.51	13.12	12.91	12.49	12.19
Intangible Assets	9.94	10.13	14.53	36.49	36.67	47.33	46.81	63.77	64.80	63.59	63.26	64.48	64.05	63.90	63.59	63.26
Other Long Term Assets	0.02	0.02	0.04	0.33	0.63	0.63	0.05	0.18	0.12	0.15	0.18	0.12	0.20	0.17	0.15	0.18
Total Assets	45.67	47.95	44.68	61.53	61.87	72.15	72.50	95.77	101	100	104	103	106	109	100	104

Accounts Payable	1.88	1.83	3.25	11.37	13.89	3.58	3.37	6.62	6.04	6.95	7.99	5.98	5.77	7.08	6.95	7.99
Current Portion of Long-Term Debt	0.14	0.16	1.47	3.11	1.09	4.58	0.82	1.83	1.86	12.54	12.22	2.07	2.09	13.08	12.54	12.22
Other Current Liabilities	4.68	4.04	5.44	--	--	12.93	11.91	17.70	16.50	15.81	15.54	16.36	17.41	17.53	15.81	15.54
Total Current Liabilities	6.70	6.02	10.16	14.48	14.98	21.09	16.10	26.15	24.40	35.30	35.75	24.42	25.27	37.69	35.30	35.75

Long-Term Debt	4.90	4.75	--	7.98	1.90	8.37	6.90	14.33	12.95	0.23	--	11.95	11.46	--	0.23	--
Other Long-Term Liabilities	1.64	2.17	1.92	2.32	2.70	4.08	5.33	6.70	7.77	7.78	7.81	8.61	7.80	7.67	7.78	7.81
Total Liabilities	13.25	12.94	12.08	24.78	19.58	33.55	28.33	47.19	45.12	43.30	43.56	44.97	44.53	45.36	43.30	43.56

Common Stock	0.01	0.01	0.01	0.01	0.01	0.01	0.01	0.01	0.01	0.01	0.01	0.01	0.01	0.01	0.01	0.01
Retained Earnings	15.83	20.38	23.36	26.49	30.00	33.68	37.91	41.34	47.00	44.70	47.03	49.08	51.26	53.06	44.70	47.03
Additional Paid-In Capital	18.88	19.35	20.05	21.82	23.51	27.22	27.87	28.97	31.08	39.51	40.83	33.41	34.28	35.88	39.51	40.83
Treasury Stock	-1.87	-4.76	-10.69	-11.92	-12.17	-22.30	-22.38	-22.85	-23.44	-28.60	-28.81	-25.21	-25.33	-26.15	-28.60	-28.81
Total Equity	32.42	35.02	32.59	36.75	42.29	38.60	44.17	48.58	55.55	56.74	59.95	58.41	61.06	64.07	56.74	59.95
Cashflow Statement	Annuals (USD $) View: $ %											Quarterly
Fiscal Period	Dec03	Dec04	Dec05	Dec06	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	TTM	Mar12	Jun12	Sep12	Dec12	Mar13

Net Income	4.38	4.55	5.24	5.88	6.84	7.45	8.49	8.50	11.56	15.07	15.69	3.85	3.94	3.58	3.70	4.47
Depreciation, Depletion and Amortization	1.94	2.02	1.76	2.26	2.58	2.69	3.83	4.70	5.07	4.70	4.41	1.24	1.21	1.15	1.09	0.95
Cash Flow from Others	1.94	1.25	1.19	-1.33	5.14	5.04	1.34	1.40	1.85	-0.63	0.06	-3.01	0.57	1.07	0.74	-2.32
Cash Flow from Operations	8.27	7.82	8.19	6.81	14.57	15.18	13.67	14.60	18.48	19.13	20.15	2.08	5.72	5.79	5.54	3.10

Investment for Property, Plant & Equipement	-1.68	-2.07	-1.09	-1.45	-1.96	-2.81	-2.91	-1.54	-2.81	-2.35	-2.13	-0.63	-0.65	-0.61	-0.46	-0.42
Cash Flow from Acquisitions	-1.00	--	-4.46	-20.62	--	-12.55	-0.09	-15.44	-4.12	--	--	--	--	--	--	--
Cash Flow from Investing	-5.54	-4.74	0.35	-13.67	-0.94	-15.26	-3.00	-16.98	-6.93	-2.35	-2.13	-0.63	-0.65	-0.61	-0.46	-0.42

Net Issuance of Stock	-0.07	-2.55	-7.94	-0.31	0.10	-9.01	-0.08	-0.40	--	--	0.41	-0.47	-0.06	--	0.53	-0.06
Net Issuance of Debt	-0.13	-0.14	-3.43	9.62	-8.10	9.61	-5.24	8.46	-1.80	-2.16	-2.01	-0.50	-0.50	-0.50	-0.66	-0.35
Cash Flow for Dividends	--	--	--	-2.76	-3.32	-3.77	-4.26	-5.06	-5.91	-17.36	-17.74	-1.76	-1.76	-1.77	-12.06	-2.14
Other Financing	0.00	-0.14	0.00	0.34	0.08	1.41	0.03	0.26	0.83	2.83	2.81	0.97	0.69	0.76	0.42	0.95
Cash Flow from Financing	-0.21	-2.84	-11.37	6.90	-11.25	-1.76	-9.55	3.25	-6.89	-16.69	-16.53	-1.76	-1.64	-1.52	-11.77	-1.60

Net Change in Cash	2.45	0.21	-2.80	0.03	2.48	-2.25	1.40	1.01	4.56	0.20	1.36	-0.21	3.30	3.86	-6.74	0.95

Free Cash Flow	6.58	5.75	7.10	5.36	12.61	12.36	10.76	13.06	15.67	16.78	18.02	1.45	5.07	5.19	5.08	2.69
Valuation Ratios (Daily)	Annuals											Quarterly
Fiscal Period	Dec03	Dec04	Dec05	Dec06	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	Latest Q.	Mar12	Jun12	Sep12	Dec12	Mar13

PE Ratio(ttm)
Price to Tangible Book
Price-to-Free-Cash-Flow ratio
PS Ratio
EV-to-Revenue
EV-to-EBITDA
EV-to-EBIT
Earnings Yield (Joel Greenblatt)
Forward Rate of Return
Shiller PE Ratio
Valuation and Quality	Annuals											Quarterly
Fiscal Period	Dec03	Dec04	Dec05	Dec06	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	Latest Q.	Mar12	Jun12	Sep12	Dec12	Mar13

Market Cap
Enterprise Value
Month End Stock Price
Net Cash (per share)
Net Current Asset Value (per share)
DCF (per share)
Median PS (per share)
Peter Lynch Fair Value (per share)
Graham Number (per share)
Altman Z-Score
Piotroski F-Score
Beneish M-Score

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NRCI Quarterly/Annuals Reports

NRCI: 10-Q - NATIONAL RESEARCH CORP (0000070487) (Filer): (10-Q) - 2012-11-07
NRCI: 10-Q - NATIONAL RESEARCH CORP (0000070487) (Filer): (10-Q) - 2012-08-10
NRCI: 10-Q - NATIONAL RESEARCH CORP (0000070487) (Filer): (10-Q) - 2012-05-11
NRCI: 10-K - NATIONAL RESEARCH CORP (0000070487) (Filer): (10-K) - 2012-03-01
NRCI: 10-Q - NATIONAL RESEARCH CORP (0000070487) (Filer): (10-Q) - 2011-11-08

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