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Perfumania Holdings Inc. Reports Operating Results (10-Q)
Posted by: gurufocus (IP Logged)
Date: June 12, 2012 04:22PM

Perfumania Holdings Inc. (PERF) filed Quarterly Report for the period ended 2012-04-28. Purfumania Hldg has a market cap of $70.6 million; its shares were traded at around $8.13 with and P/S ratio of 0.1.



Highlight of Business Operations:

The operations and results of the historical Parlux business are significant to the Company's consolidated financial statements. At the end of the last reported fiscal year of the respective companies immediately preceding the merger (January 28, 2012 for the Company and March 31, 2011 for Parlux), the total assets were approximately $287 million for Perfumania, compared to approximately $113 million for Parlux, and total net sales were approximately $494 million for Perfumania compared to approximately $123 million for Parlux. Management is currently working with Parlux personnel to integrate the Parlux, LLC business and to maximize operating efficiencies and cost savings, and to update operating and capital forecasts. Management believes that the merger will have a significant effect on the Company's future sales, expenses and operating results as compared to its historical results.

Perfumania's retail sales increased from $57.8 million in the thirteen weeks ended April 30, 2011 to $58.2 million in the thirteen weeks ended April 28, 2012. The average number of stores operated was 341 in the thirteen weeks ended April 28, 2012 compared with 354 in the comparable period last year. Perfumania's comparable store sales increased by 1.8% during the thirteen weeks ended April 28, 2012 from the same period in 2011. Comparable store sales measure sales from stores that have been open for one year or more. We exclude stores that are closed for renovation from comparable store sales from the month during which renovation commences until the first full month after reopening. The average retail price per unit sold during the thirteen weeks ended April 28, 2012 increased by 0.6% from the prior year's comparable period while the total number of units sold increased by 0.3%.

The decrease in wholesale sales of $1.0 million is the result of less product availability for the wholesale division and lower customer demand during the thirteen weeks ended April 28, 2012 compared to the thirteen weeks ended April 30, 2011. Excluding the results of Parlux, wholesale sales decreased by $1.6 million.

Perfumania's retail gross profit dollars for the thirteen weeks ended April 28, 2012 decreased by 3.8% to $26.2 million compared with the comparable period in 2011. For these same periods, Perfumania's retail gross margins were 45.0% and 47.1%, respectively. The decrease in Perfumania's retail gross profit percentage was due to increased promotional activity during the thirteen weeks ended April 28, 2012.

Selling, general and administrative expenses include payroll and related benefits for our distribution center, sales, store operations, field management, purchasing and other corporate office and administrative personnel; rent, common area maintenance, real estate taxes and utilities for our stores, distribution center and corporate office; advertising, consignment fees, sales promotion, insurance, supplies, freight out, and other administrative expenses. Selling, general and administrative expenses were $42.5 million in the thirteen weeks ended April 28, 2012, compared to $39.8 million in the thirteen weeks ended April 30, 2011. Included in selling, general and administrative expenses are expenses in connection with the Services Agreement with Quality King, which were $0.1 million for both thirteen week periods ended April 28, 2012 and April 30, 2011. Excluding the results of Parlux, selling, general and administrative expenses decreased by $4.7 million.

Read the The complete Report



Stocks Discussed: PERF,
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