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Google’s This Innovative Technique Will Take It Far
Posted by: Arrow Analysis (IP Logged)
Date: April 24, 2014 03:09PM
Tech Giant Google (GOOG) recently launched its newest innovative advertisement techniques in an effort to further the interests of its multimillion dollar ad-network. The new plan, dubbed AdWords, will offer mobile users specific targeted data by using knowledge already garnered from previous app usage.
According to the search giant, app installed across the AdMob network will be able to target consumers based on the data already on file, like what apps a user typically uses, how often they are used and purchases made, if any. This latest move comes in response to similar techniques employed by industry rivals like Facebook (FB), Yahoo (YHOO) and Twitter (TWTR). Even according to the Chief Marketing Officer of Marin Software, Matt Ackley, “We’re seeing an escalating war between Google and Facebook on mobile”.
How does it work?
For example, a person who regularly follows a strict exercise regime, and uses an app to keep track of it, will see health related app ads.
Deep Linking, as explained by Google, connects the user to relevant pages in already downloaded applications when the user clicks on an ad of the application. To understand this, let’s assume a user has HotelTonight app installed and said person uses Google search engine to look for, say, “Hotels in California”. He will be taken to page where he will get to see an ad from HotelTonight. On clicking that add he will then be redirected to the Hotel listings in California as provided by HotelTonight, thereby making the search process much easier.
Deep Linking may place Google firmly in the position of revenue leader in the ad-display market, experts claim. The company has already announced that 24 mobile apps would be integrated in to the technology, including Goodreads, Huffington Post and Tumblr.
Stocks Discussed: GOOG, FB, YHOO, TWTR,
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