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|Insider||Position||Date||Buy/Sell||Shares||Shares Owned Following This||Trade Price ($)||Cost ($1000)||Price Change
Since Trade (%)
|HYSELL ROBERT B||Pres-Flowers Foodservice Group||2014-12-18||Sell||21,600||29,442||$18.73||404.6||3.47||Link|
|AVERA STEPHEN R||EVP, Secretary & Gen Counsel||2014-12-17||Sell||60,000||352,451||$18.34||1100.4||5.67||Link|
|SHIVER ALLEN L||President and CEO|
(Click for the stocks that their CEOs have bought)
|TAYLOR TONJA W||SVP - Human Resources||2014-12-17||Sell||3,250||8,270||$18.21||59.2||6.43||Link|
|BEATY MICHAEL A||EVP / Supply Chain||2014-09-23||Sell||55,687||330,849||$18.27||1017.4||6.08||Link|
|LORD GENE D||Executive Vice President||2014-09-10||Sell||8,000||10,981||$18.81||150.5||3.03||Link|
|LORD GENE D||Executive Vice President||2014-09-09||Sell||74,000||10,981||$19.17||1418.6||1.1||Link|
|Hubbard David||SVP/Information Technology CIO||2014-09-03||Sell||1,600||1,296||$19.05||30.5||1.73||Link|
|DEESE GEORGE E||Executive Chairman ofthe Board||2014-08-22||Sell||415,000||2,656,242||$19.21||7972.2||0.88||Link|
|COURTNEY H MARK||SVP Sales&Mkt Flowers Bakeries||2014-05-27||Sell||37,250||49,970||$20.98||781.5||-7.63||Link|
|KINSEY R STEVE||EVP & CFO||2014-04-04||Sell||152,375||191,001||$20.37||3103.9||-4.86||Link|
|LAUDER KARYL H||SVP & Chief Accounting Officer||2014-03-25||Sell||32,400||167,934||$21.3||690.1||-9.01||Link|
|MCMULLIAN AMOS R||Chairman Emeritus||2014-02-14||Buy||10,000||3,636,239||$19.78||197.8||-2.02||Link|
|DEESE GEORGE E||Executive Chairman ofthe Board||2014-02-13||Buy||7,500||2,292,415||$19.7||147.8||-1.62||Link|
|BURKE FRANKLIN L||Director||2014-02-10||Buy||3,790||197,839||$19.43||73.6||-0.26||Link|
|TAYLOR TONJA W||SVP - Human Resources||2013-12-16||Sell||2,324||12,788||$21.75||50.5||-10.9||Link|
|HYSELL ROBERT B||Pres-Flowers Foodservice Group||2013-12-04||Sell||22,612||23,659||$21.51||486.4||-9.9||Link|
|Hubbard David||SVP/Information Technology CIO||2013-11-26||Sell||16,811||6,491||$22||369.8||-11.91||Link|
|BEATY MICHAEL A||EVP / Supply Chain||2013-11-13||Sell||60,918||274,563||$22.29||1357.9||-13.06||Link|
|LORD GENE D||EVP & COO||2013-08-20||Sell||70,000||677,754||$22.86||1600.2||-15.22||Link|
Only the transactions in Open Market or Private Sale at the market prices are included. Other transactions such as Conversion of derivative security or Exercise of Options are not included. Insiders are only limited to Officers and/or Directors of the company.
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