Alloy Inc. (ALOY) filed Quarterly Report for the period ended 2009-07-31.
Alloy Inc. is a multi-channel media company and direct marketerproviding community content and commerce to Generation Y the approximately 58 million boys and girls between the ages of 10 and 24. Alloy Inc. has a market cap of $86.7 million; its shares were traded at around $6.59 with a P/E ratio of 6 and P/S ratio of 0.4.
Highlight of Business Operations:
Promotion segment revenue in the second quarter of fiscal 2009 was $27,155, a decrease of $578, or 2.1%, from revenue of $27,733 in the second quarter of fiscal 2008. Revenue decreased in the Company’s OCM and sampling businesses of $2,310 and $399, respectively, which were offset by an increase in the AMP Agency business of $2,122.
Media segment revenue in the second quarter of fiscal 2009 was $20,167, an increase of $2,910, or 16.8%, from revenue of $17,257 in the second quarter of fiscal 2008. The increase was primarily due to increases in our Interactive, display board, Channel One and print businesses of $733, $1,011, $1,371 and $204, respectively, which were offset by a decrease in our entertainment business of $406.
Promotion segment cost of goods sold in the second quarter of fiscal 2009 was $11,278, an increase of $456, or 4.2%, from cost of goods sold of $10,822 in the second quarter of fiscal 2008. The increase was primarily due to increases in our AMP business production costs of $563 and travel costs of $128, which were offset by decreases in payroll and temporary labor of $304.
Promotion segment operating expenses in the second quarter of fiscal 2009 were $10,954, a decrease of $433, or 3.8%, from operating expenses of $11,387 in the second quarter of fiscal 2008. The decrease was primarily due to decreases in general corporate costs ($744), facilities costs ($191) and travel costs ($97), which were offset by an increase in mailing costs ($601) and payroll ($52).
Media segment operating expenses in the second quarter of fiscal 2009 were $11,135 a decrease of $537, or 4.6%, from operating expenses of $11,672 in the second quarter of fiscal 2008. The decrease was primarily due to decreases in payroll related costs ($1,084), which were offset by an increase in general corporate costs ($536) and facilities expenses ($56).
The Corporate segment operating expenses in the second quarter of fiscal 2009 were $774, an increase of $597, from operating expenses of $177, in the second quarter of fiscal 2008. The increase was primarily due to increases in general corporate costs ($293), facilities costs ($158), higher payroll costs ($92), and information technology costs ($50).
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