SVP, CFO of Panera Bread Company (PNRA) Jeffrey W Kip sells 6,636 shares of PNRA on 11/15/2010 at an average price of $94.57 a share.

Panera Bread Company has a market cap of $2.95 billion; its shares were traded at around $94.68 with a P/E ratio of 27.7 and P/S ratio of 2.2. Panera Bread Company had an annual average earning growth of 26.3% over the past 10 years. GuruFocus rated Panera Bread Company the business predictability rank of 4-star.

PNRA is in the portfolios of John Hussman of Hussman Economtrics Advisors, Inc., Ron Baron of Baron Funds, Jim Simons of Renaissance Technologies LLC, Steven Cohen of SAC Capital Advisors, Jeremy Grantham of GMO LLC, Jeremy Grantham of GMO LLC.

CFO Recent Trades:

• Sell: SVP, CFO Jeffrey W Kip sold 8,667 shares of PNRA stock on 09/03/2010 at the average price of 86.05. Jeffrey W Kip owns at least 8,506 shares after this. The price of the stock has increased by 10.03% since.

This is the insider trade history vs. stock price of PNRA. For the complete insider trading history of PNRA, click here.

Directors and Officers Recent Trades:

• Sell: Director Fred K Foulkes sold 5,000 shares of PNRA stock on 11/11/2010 at the average price of 95.17. Fred K Foulkes owns at least 6,995 shares after this. The price of the stock has decreased by 0.51% since.


• Sell: Director Charles J Chapman Iii sold 333 shares of PNRA stock on 11/01/2010 at the average price of 90.23. Charles J Chapman Iii owns at least 222 shares after this. The price of the stock has increased by 4.93% since.


• Sell: SVP, Chief People Officer Rebecca Fine sold 600 shares of PNRA stock on 10/18/2010 at the average price of 91.79. Rebecca Fine owns at least 7,331 shares after this. The price of the stock has increased by 3.15% since.


• Sell: SVP, Chief Development Officer Michael J Nolan sold 3,088 shares of PNRA stock on 10/18/2010 at the average price of 91.53. Michael J Nolan owns at least 11,658 shares after this. The price of the stock has increased by 3.44% since.


• Sell: SVP, Chief Legal Officer, Sec. Scott G Blair sold 129 shares of PNRA stock on 10/04/2010 at the average price of 88.34. Scott G Blair owns at least 11,036 shares after this. The price of the stock has increased by 7.18% since.

Why CEOs Are Buying Stocks Of Their Own Companies?

1. As legendary investor Peter Lynch said: "Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise."
2. TOP EXECUTIVES like CEOs and CFOs are savvy buyers of their companies' shares. One long-term study showed that they beat the market on average by six percentage points a year.
3. Another study found that the aggregated activities of insiders can serve as a good indicator to locate market bottoms. Insiders as a whole are smart investors of their own companies.

Click it to Check Out What the CEO Are Trading

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