Walmart Launches Virtual Summer Camp and Drive-In Movie Theater to Help Families Make the Most of Summer

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Jul 01, 2020
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Summer is here and yet social distancing measures have drained pool parties, stalled out family vacations and left camp bunks bare. Now parents are in the hot seat to keep summer 2020 sweet for their kids. That’s why, today, Walmart announced two new experiences to help families make memories together, by reimagining how they can turn parking lots and backyards into ‘can’t forget’ experiences. The first, Camp by Walmart, is a free star-studded virtual camp that brings summer fun directly to customers’ own backyards, and the second, in partnership with Tribeca Enterprises, is a touring drive-in movie theater that will transform Walmart parking lots into outdoor cinemas.