Chairman, President and CEO of Elizabeth Arden Inc. (RDEN) E Scott Beattie sells 4,490 shares of RDEN on 01/13/2011 at an average price of $24.62 a share.

Elizabeth Arden has a market cap of $696 million; its shares were traded at around $24.5 with a P/E ratio of 24.7 and P/S ratio of 0.6.

Mutual Fund and Other Gurus that owns RDEN:

NWQ Managers of NWQ Investment Management Co, Chuck Royce of Royce& Associates, Mario Gabelli of GAMCO Investors.

For details of gurus' trades and ownership with RDEN, click here

This is the annual revenues and earnings per share of RDEN over the last 10 years. For detailed 10-year financial data and charts, go to 10-Year Financials of RDEN.

CEO Recent Trades:

• Sell: Chairman, President and CEO E Scott Beattie sold 10,000 shares of RDEN stock on 01/12/2011 at the average price of 24.81. E Scott Beattie owns at least 1,211,062 shares after this. The price of the stock has decreased by 1.25% since.


• Sell: Chairman, President & CEO E Scott Beattie sold 10,000 shares of RDEN stock on 01/10/2011 at the average price of 24.61. E Scott Beattie owns at least 1,211,062 shares after this. The price of the stock has decreased by 0.45% since.


• Sell: Chairman, President and CEO E Scott Beattie sold 10,000 shares of RDEN stock on 01/06/2011 at the average price of 23.8. E Scott Beattie owns at least 1,211,062 shares after this. The price of the stock has increased by 2.94% since.


• Sell: Chairman, President & CEO E Scott Beattie sold 9,300 shares of RDEN stock on 12/30/2010 at the average price of 23.81. E Scott Beattie owns at least 1,213,062 shares after this. The price of the stock has increased by 2.9% since.


• Sell: Chairman, President & CEO E Scott Beattie sold 10,000 shares of RDEN stock on 12/28/2010 at the average price of 23.77. E Scott Beattie owns at least 1,213,062 shares after this. The price of the stock has increased by 3.07% since.

CFO Recent Trades:

• Sell: EVP and CFO Stephen J Smith sold 30,000 shares of RDEN stock on 01/07/2011 at the average price of 24.75. Stephen J Smith owns at least 119,120 shares after this. The price of the stock has decreased by 1.01% since.


• Sell: EVP & CFO Stephen J Smith sold 2 shares of RDEN stock on 12/28/2010 at the average price of 24. Stephen J Smith owns at least 119,120 shares after this. The price of the stock has increased by 2.08% since.


• Sell: EVP & CFO Stephen J Smith sold 515 shares of RDEN stock on 12/20/2010 at the average price of 24. Stephen J Smith owns at least 119,120 shares after this. The price of the stock has increased by 2.08% since.


• Sell: EVP and CFO Stephen J Smith sold 10,028 shares of RDEN stock on 12/17/2010 at the average price of 23.5. Stephen J Smith owns at least 119,120 shares after this. The price of the stock has increased by 4.26% since.


• Sell: EVP and CFO Stephen J Smith sold 25,000 shares of RDEN stock on 12/08/2010 at the average price of 22.75. Stephen J Smith owns at least 119,120 shares after this. The price of the stock has increased by 7.69% since.

This is the insider trade history vs. stock price of RDEN. For the complete insider trading history of RDEN, click here.

Directors and Officers Recent Trades:

• Buy: Director William M Tatham bought 3,600 shares of RDEN stock on 09/21/2010 at the average price of 17.9. William M Tatham owns at least 9,780 shares after this. The price of the stock has increased by 36.87% since.


• Sell: Chairman, President & C.E.O. E Scott Beattie sold 6,210 shares of RDEN stock on 01/04/2011 at the average price of 23.81. E Scott Beattie owns at least 1,211,062 shares after this. The price of the stock has increased by 2.9% since.


• Sell: EVP and C.F.O. Stephen J Smith sold 9,455 shares of RDEN stock on 01/03/2011 at the average price of 24. Stephen J Smith owns at least 119,120 shares after this. The price of the stock has increased by 2.08% since.


• Sell: EVP, GM - North America Joel B Ronkin sold 3,382 shares of RDEN stock on 11/04/2010 at the average price of 22. Joel B Ronkin owns at least 162,796 shares after this. The price of the stock has increased by 11.36% since.


• Sell: EVP, GM North America Joel B Ronkin sold 3,465 shares of RDEN stock on 10/08/2010 at the average price of 21. Joel B Ronkin owns at least 157,871 shares after this. The price of the stock has increased by 16.67% since.

For details of insider trades and ownership of RDEN, click here

Why CEOs Are Buying Stocks Of Their Own Companies?

1. As legendary investor Peter Lynch said: "Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise."
2. TOP EXECUTIVES like CEOs and CFOs are savvy buyers of their companies' shares. One long-term study showed that they beat the market on average by six percentage points a year.
3. Another study found that the aggregated activities of insiders can serve as a good indicator to locate market bottoms. Insiders as a whole are smart investors of their own companies.

Click it to Check Out What the CEO Are Trading

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