Some soothing words for (VITC) VITACOST.COM INC shareholders.

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Feb 09, 2011
Vitacost.com, Inc. is an online-retailer of nutritional supplements, and health & wellness products. The Company sells vitamins, minerals, herbs, anti-oxidants, organic body care, personal care, sports nutrition and health foods direct to consumers through its website and its catalogues.


Unfortunately, for all the shareholders, in December 7th Nasdaq halted trading and you’ll find here in the SEC site the explanation.


Giving that infos about this stock were and continue to be very rare, I thought it was useful to report what Baron reported in its Q4 2010 report. BAMCO, Inc (Baron Capital Group Inc.) is the second largest shareholder and, moreover, having been known for their deep understanding and their long term approach to investing, I suppose their view is quite important.


“(...) In early December, Vitacost announced that it was engaged in an internal review of documentation relating to its stock options and share issuance, and that until the review was completed, it would be unable to file its financial statements. NASDAQ halted trading in Vitacost’s stock, in light of these events, our Fair Valuation Committee has valued the stock down 35% from its last trade. The company’s internal review relates solely to its share count and stock compensation expense, and does not involve the company’s revenues, cash flow or business fundamentals. We remain optimistic about the company’s market opportunity and believe the shares are an attractive investment at the Fair Valuation Committee price levels (...)”.


Following is the list of insider transaction after the date of IPO (9/23/09).


Shares offered: 11.00M, Share Price: $ 12.00, Lock-up Expiration Date: 3/22/2010


Name

Relation

Definition

Shares

Price

Date

KERKER IRA P

Officer

Exercise or Conv of derivat

25,804

0

9/23/2009

LAMBERT SONYA

Officer

Exercise or Conv of derivat

34,194

0

9/23/2009

SMITH RICHARD P

Officer

Exercise or Conv of derivat

53,831

0

9/23/2009

TRAPP ROBERT G

Director

Open Market Sale

-132,164

12

9/24/2009

GORSEK WAYNE

10% Owner

Open Market Sale

-2.35MLN

12

9/24/2009

LAMBERT SONYA

Officer

Open Market Sale

-34,194

12

9/24/2009

SMITH RICHARD P

Officer

Open Market Sale

-53,831

12

9/24/2009

JOSEPHS ALLEN S

Director

Open Market Sale

-129,234

12

9/24/2009

JOSEPHS ALLEN S

Director

Open Market Sale

-129,234

12

9/24/2009

PABST LAWRENCE

Director

Open Market Sale

-48,772

12

9/24/2009

PABST LAWRENCE

Director

Open Market Sale

-40,000

12

9/24/2009

PABST LAWRENCE

Director

Open Market Sale

-40,000

12

9/24/2009

KERKER IRA P

Officer

Open Market Sale

-89,804

12

9/24/2009

ILFELD DAVID N

Director

Open Market Purchase

35,000

7.3

11/20/2009

JOSEPHS ALLEN S

Director

Gift disposition

-180,000

0

03/04/2010

JOSEPHS ALLEN S

Director

Gift acquisition

180,000

0

03/04/2010

PABST LAWRENCE

Director

Exercise or Conv of derivat

26,000

0.156

3/16/2010

PABST LAWRENCE

Director

Open Market Sale

-26,000

11.99

3/16/2010