President and CEO of rue21 inc. (RUE) Robert Fisch sells 25,000 shares of RUE on 02/28/2011 at an average price of $34.92 a share.

Rue21 Inc. has a market cap of $851.9 million; its shares were traded at around $35.02 with a P/E ratio of 29.9 and P/S ratio of 1.6.

Hedge Fund Gurus that owns RUE: Paul Tudor Jones of The Tudor Group.

This is the annual revenues and earnings per share of RUE over the last 10 years. For detailed 10-year financial data and charts, go to 10-Year Financials of RUE.

CEO Recent Trades:

• Sell: President and CEO Robert Fisch sold 25,000 shares of RUE stock on 01/27/2011 at the average price of 29.9. Robert Fisch owns at least 1,429,824 shares after this. The price of the stock has increased by 17.12% since.
• Sell: President and CEO Robert Fisch sold 20,000 shares of RUE stock on 12/27/2010 at the average price of 29.5. Robert Fisch owns at least 1,454,824 shares after this. The price of the stock has increased by 18.71% since.
• Sell: President and CEO Robert Fisch sold 20,000 shares of RUE stock on 11/29/2010 at the average price of 29.7. Robert Fisch owns at least 1,474,824 shares after this. The price of the stock has increased by 17.91% since.
• Sell: President and CEO Robert Fisch sold 20,000 shares of RUE stock on 10/27/2010 at the average price of 26.81. Robert Fisch owns at least 1,494,824 shares after this. The price of the stock has increased by 30.62% since.
• Sell: President and CEO Robert Fisch sold 20,000 shares of RUE stock on 09/27/2010 at the average price of 25.04. Robert Fisch owns at least 1,514,824 shares after this. The price of the stock has increased by 39.86% since.

CFO Recent Trades:

• Sell: Sr. VP and CFO Keith A. Mcdonough sold 2,500 shares of RUE stock on 02/15/2011 at the average price of 33.83. Keith A. Mcdonough owns at least 49,130 shares after this. The price of the stock has increased by 3.52% since.
• Sell: Sr. VP and CFO Keith A. Mcdonough sold 2,500 shares of RUE stock on 01/18/2011 at the average price of 33.1. Keith A. Mcdonough owns at least 51,630 shares after this. The price of the stock has increased by 5.8% since.
• Sell: Sr. VP and CFO Keith A. Mcdonough sold 10,000 shares of RUE stock on 12/15/2010 at the average price of 30.8. Keith A. Mcdonough owns at least 54,130 shares after this. The price of the stock has increased by 13.7% since.
• Sell: Sr. VP and CFO Keith A. Mcdonough sold 10,000 shares of RUE stock on 11/15/2010 at the average price of 27.03. Keith A. Mcdonough owns at least 64,130 shares after this. The price of the stock has increased by 29.56% since.
• Sell: Sr. VP and CFO Keith A. Mcdonough sold 2,500 shares of RUE stock on 10/15/2010 at the average price of 28.78. Keith A. Mcdonough owns at least 74,130 shares after this. The price of the stock has increased by 21.68% since.

This is the insider trade history vs. stock price of RUE. For the complete insider trading history of RUE, click here.

Directors and Officers Recent Trades:

• Sell: Senior VP/GMM Kim Reynolds sold 4,700 shares of RUE stock on 02/22/2011 at the average price of 34.86. Kim Reynolds owns at least 123,659 shares after this. The price of the stock has increased by 0.46% since.
• Sell: Senior VP of Information Techn Michael A. Holland sold 2,300 shares of RUE stock on 02/14/2011 at the average price of 33.54. Michael A. Holland owns at least 33,015 shares after this. The price of the stock has increased by 4.41% since.
• Sell: Senior VP/Director of Stores John Perry Bugnar sold 2,900 shares of RUE stock on 01/27/2011 at the average price of 30.06. John Perry Bugnar owns at least 161,815 shares after this. The price of the stock has increased by 16.5% since.
• Sell: Senior VP/GMM Kim Reynolds sold 4,700 shares of RUE stock on 01/19/2011 at the average price of 31.96. Kim Reynolds owns at least 128,359 shares after this. The price of the stock has increased by 9.57% since.
• Sell: Senior VP of Information Techn Michael A. Holland sold 2,300 shares of RUE stock on 01/14/2011 at the average price of 33.31. Michael A. Holland owns at least 35,315 shares after this. The price of the stock has increased by 5.13% since.

For the complete insider trading history of RUE, click here.

Why CEOs Are Buying Stocks Of Their Own Companies?

1. As legendary investor Peter Lynch said: "Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise."
2. TOP EXECUTIVES like CEOs and CFOs are savvy buyers of their companies' shares. One long-term study showed that they beat the market on average by six percentage points a year.
3. Another study found that the aggregated activities of insiders can serve as a good indicator to locate market bottoms. Insiders as a whole are smart investors of their own companies.

Click it to Check Out What the CEO Are Trading

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