Sr. VP and CFO of rue21 inc. (RUE) Keith A. Mcdonough sells 4,000 shares of RUE on 09/15/2011 at an average price of $25.9 a share.

Rue21 Inc. has a market cap of $631 million; its shares were traded at around $25.86 with a P/E ratio of 18.2 and P/S ratio of 1.

This is the annual revenues and earnings per share of RUE over the last 10 years. For detailed 10-year financial data and charts, go to 10-Year Financials of RUE.

CEO Recent Trades:

• President and CEO Robert Fisch sold 25,000 shares of RUE stock on 08/29/2011 at the average price of 24.9. Robert Fisch owns at least 1,254,824 shares after this. The price of the stock has increased by 3.86% since.
• President and CEO Robert Fisch sold 25,000 shares of RUE stock on 07/27/2011 at the average price of 32.82. Robert Fisch owns at least 1,279,824 shares after this. The price of the stock has decreased by 21.21% since.
• President and CEO Robert Fisch sold 25,000 shares of RUE stock on 06/27/2011 at the average price of 31.35. Robert Fisch owns at least 1,304,824 shares after this. The price of the stock has decreased by 17.51% since.
• President and CEO Robert Fisch sold 25,000 shares of RUE stock on 05/27/2011 at the average price of 33.24. Robert Fisch owns at least 1,329,824 shares after this. The price of the stock has decreased by 22.2% since.
• President and CEO Robert Fisch sold 25,000 shares of RUE stock on 04/27/2011 at the average price of 30.14. Robert Fisch owns at least 1,354,824 shares after this. The price of the stock has decreased by 14.2% since.

CFO Recent Trades:

• Sr. VP and CFO Keith A. Mcdonough sold 4,000 shares of RUE stock on 08/15/2011 at the average price of 28.04. Keith A. Mcdonough owns at least 31,130 shares after this. The price of the stock has decreased by 7.77% since.
• Sr. VP and CFO Keith A. Mcdonough sold 6,500 shares of RUE stock on 07/15/2011 at the average price of 32.88. Keith A. Mcdonough owns at least 35,130 shares after this. The price of the stock has decreased by 21.35% since.
• Sr. VP and CFO Keith A. Mcdonough sold 2,500 shares of RUE stock on 05/16/2011 at the average price of 30.95. Keith A. Mcdonough owns at least 41,630 shares after this. The price of the stock has decreased by 16.45% since.
• Sr. VP and CFO Keith A. Mcdonough sold 2,500 shares of RUE stock on 04/15/2011 at the average price of 29.83. Keith A. Mcdonough owns at least 44,130 shares after this. The price of the stock has decreased by 13.31% since.

This is the insider trade history vs. stock price of RUE. For the complete insider trading history of RUE, click here.

Directors and Officers Recent Trades:

• Director Macon F Jr Brock bought 1,000 shares of RUE stock on 08/29/2011 at the average price of 25.16. Macon F Jr Brock owns at least 5,765 shares after this. The price of the stock has increased by 2.78% since.
• Director Bruce L Hartman bought 5,000 shares of RUE stock on 08/29/2011 at the average price of 24.92. Bruce L Hartman owns at least 10,000 shares after this. The price of the stock has increased by 3.77% since.
• Director Bruce L Hartman bought 5,000 shares of RUE stock on 03/25/2011 at the average price of 28.95. Bruce L Hartman owns at least 5,000 shares after this. The price of the stock has decreased by 10.67% since.
• Senior VP/Director of Stores John Perry Bugnar sold 3,611 shares of RUE stock on 08/29/2011 at the average price of 24.84. John Perry Bugnar owns at least 141,793 shares after this. The price of the stock has increased by 4.11% since.
• Senior VP/GMM Kim Reynolds sold 6,200 shares of RUE stock on 08/19/2011 at the average price of 26.13. Kim Reynolds owns at least 92,459 shares after this. The price of the stock has decreased by 1.03% since.

For the complete insider trading history of RUE, click here.

Why CEOs Are Buying Stocks Of Their Own Companies?

1. As legendary investor Peter Lynch said: "Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise."
2. TOP EXECUTIVES like CEOs and CFOs are savvy buyers of their companies' shares. One long-term study showed that they beat the market on average by six percentage points a year.
3. Another study found that the aggregated activities of insiders can serve as a good indicator to locate market bottoms. Insiders as a whole are smart investors of their own companies.

Click it to Check Out What the CEO Are Trading

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