CFO of The Boston Beer Company Inc. (SAM) William F Urich sells 2,000 shares of SAM on 12/08/2011 at an average price of $100.11 a share.

Boston Beer Co. Cl A has a market cap of $863.4 million; its shares were traded at around $100.06 with a P/E ratio of 23.2 and P/S ratio of 1.9. Boston Beer Co. Cl A had an annual average earning growth of 22.3% over the past 10 years. GuruFocus rated Boston Beer Co. Cl A the business predictability rank of 5-star.

CFO Recent Trades:

• CFO William F Urich sold 2,000 shares of SAM stock on 12/07/2011 at the average price of 100.93. William F Urich owns at least 1,554 shares after this. The price of the stock has decreased by 0.86% since.
• CFO William F Urich sold 2,000 shares of SAM stock on 12/06/2011 at the average price of 102.71. William F Urich owns at least 1,554 shares after this. The price of the stock has decreased by 2.58% since.
• CFO William F Urich sold 2,000 shares of SAM stock on 12/05/2011 at the average price of 102.83. William F Urich owns at least 1,554 shares after this. The price of the stock has decreased by 2.69% since.
• CFO William F Urich sold 2,000 shares of SAM stock on 12/02/2011 at the average price of 101.83. William F Urich owns at least 1,554 shares after this. The price of the stock has decreased by 1.74% since.
• CFO William F Urich sold 2,000 shares of SAM stock on 12/01/2011 at the average price of 100.01. William F Urich owns at least 1,554 shares after this. The price of the stock has increased by 0.05% since.

This is the insider trade history vs. stock price of SAM. For the complete insider trading history of SAM, click here.

Directors and Officers Recent Trades:

• Director Jean Michel Valette sold 1,763 shares of SAM stock on 12/01/2011 at the average price of 100.12. Jean Michel Valette owns at least 16,500 shares after this. The price of the stock has decreased by 0.06% since.
• Director Jean Michel Valette sold 1,107 shares of SAM stock on 11/30/2011 at the average price of 100. Jean Michel Valette owns at least 16,500 shares after this. The price of the stock has increased by 0.06% since.
• Director Cummin Pearson sold 3,906 shares of SAM stock on 11/28/2011 at the average price of 98. Cummin Pearson owns at least 23,923 shares after this. The price of the stock has increased by 2.1% since.
• President and C.E.O. Martin F Roper sold 2,000 shares of SAM stock on 11/08/2011 at the average price of 98.52. Martin F Roper owns at least 1,030 shares after this. The price of the stock has increased by 1.56% since.
• Vice President of Brewing David L. Grinnell sold 350 shares of SAM stock on 11/08/2011 at the average price of 98.48. David L. Grinnell owns at least 2,186 shares after this. The price of the stock has increased by 1.6% since.

For the complete insider trading history of SAM, click here.

Why CEOs Are Buying Stocks Of Their Own Companies?

1. As legendary investor Peter Lynch said: "Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise."
2. TOP EXECUTIVES like CEOs and CFOs are savvy buyers of their companies' shares. One long-term study showed that they beat the market on average by six percentage points a year.
3. Another study found that the aggregated activities of insiders can serve as a good indicator to locate market bottoms. Insiders as a whole are smart investors of their own companies.

Click it to Check Out What the CEO Are Trading

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