CFO of The Boston Beer Company Inc. (SAM) William F Urich sells 3,000 shares of SAM on 01/05/2012 at an average price of $100.54 a share.

Boston Beer Co. Cl A has a market cap of $885.85 million; its shares were traded at around $102.66 with a P/E ratio of 23.82 and P/S ratio of 1.91. Boston Beer Co. Cl A had an annual average earning growth of 22.3% over the past 10 years. GuruFocus rated Boston Beer Co. Cl A the business predictability rank of 5-star.

CFO Recent Trades:

• CFO William F Urich sold 1,243 shares of SAM stock on 12/16/2011 at the average price of 102.88. William F Urich owns at least 1,554 shares after this. The price of the stock has decreased by 0.21% since.
• CFO William F Urich sold 2,000 shares of SAM stock on 12/15/2011 at the average price of 101.76. William F Urich owns at least 1,554 shares after this. The price of the stock has increased by 0.88% since.
• CFO William F Urich sold 2,000 shares of SAM stock on 12/14/2011 at the average price of 100.78. William F Urich owns at least 1,554 shares after this. The price of the stock has increased by 1.87% since.
• CFO William F Urich sold 2,000 shares of SAM stock on 12/13/2011 at the average price of 101.49. William F Urich owns at least 1,554 shares after this. The price of the stock has increased by 1.15% since.
• CFO William F Urich sold 2,000 shares of SAM stock on 12/12/2011 at the average price of 101.95. William F Urich owns at least 1,554 shares after this. The price of the stock has increased by 0.7% since.

This is the insider trade history vs. stock price of SAM. For the complete insider trading history of SAM, click here.

Directors and Officers Recent Trades:

• VP of Sales John C Geist sold 8,508 shares of SAM stock on 01/03/2012 at the average price of 105.17. The price of the stock has decreased by 2.39% since.
• Vice President of Brewing David L. Grinnell sold 517 shares of SAM stock on 01/03/2012 at the average price of 105.17. David L. Grinnell owns at least 3,232 shares after this. The price of the stock has decreased by 2.39% since.
• Director Jean Michel Valette sold 1,763 shares of SAM stock on 12/01/2011 at the average price of 100.12. Jean Michel Valette owns at least 16,500 shares after this. The price of the stock has increased by 2.54% since.
• Director Jean Michel Valette sold 1,107 shares of SAM stock on 11/30/2011 at the average price of 100. Jean Michel Valette owns at least 16,500 shares after this. The price of the stock has increased by 2.66% since.
• Director Cummin Pearson sold 3,906 shares of SAM stock on 11/28/2011 at the average price of 98. Cummin Pearson owns at least 23,923 shares after this. The price of the stock has increased by 4.76% since.

For the complete insider trading history of SAM, click here.

Why CEOs Are Buying Stocks Of Their Own Companies?

1. As legendary investor Peter Lynch said: "Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise."
2. TOP EXECUTIVES like CEOs and CFOs are savvy buyers of their companies' shares. One long-term study showed that they beat the market on average by six percentage points a year.
3. Another study found that the aggregated activities of insiders can serve as a good indicator to locate market bottoms. Insiders as a whole are smart investors of their own companies.

Click it to Check Out What the CEO Are Trading

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