President & CEO, APC of The Southern Company (SO) Charles D Mccrary sells 164,101 shares of SO on 05/01/2012 at an average price of $46.2 a share.

Southn Company has a market cap of $39.55 billion; its shares were traded at around $45.49 with a P/E ratio of 18.4 and P/S ratio of 2.2. The dividend yield of Southn Company stocks is 4.1%. Southn Company had an annual average earning growth of 2.9% over the past 10 years. GuruFocus rated Southn Company the business predictability rank of 2.5-star.

This is the annual revenues and earnings per share of SO over the last 10 years. For detailed 10-year financial data and charts, go to 10-Year Financials of SO.

CEO Recent Trades:

• President & CEO, APC Charles D Mccrary sold 164,101 shares of SO stock on 05/01/2012 at the average price of 46.2. Charles D Mccrary owns at least 6,204 shares after this. The price of the stock has decreased by 1.54% since.
• President and CEO, MPC Ed Vi Day sold 36,026 shares of SO stock on 04/26/2012 at the average price of 45.51. Ed Vi Day owns at least 4,759 shares after this. The price of the stock has decreased by 0.04% since.
• President & CEO, Gulf Power Mark A. Crosswhite sold 17,660 shares of SO stock on 04/26/2012 at the average price of 45.58. Mark A. Crosswhite owns at least 1,996 shares after this. The price of the stock has decreased by 0.2% since.
• President, CEO & Chairman Thomas A Fanning sold 275,617 shares of SO stock on 01/27/2012 at the average price of 45.07. Thomas A Fanning owns at least 11,287 shares after this. The price of the stock has increased by 0.93% since.

This is the insider trade history vs. stock price of SO. For the complete insider trading history of SO, click here.

Directors and Officers Recent Trades:

• Director William G Jr Smith bought 513 shares of SO stock on 02/27/2012 at the average price of 44.59. William G Jr Smith owns at least 5,700 shares after this. The price of the stock has increased by 2.02% since.
• Comptroller W Ron Hinson sold 23,648 shares of SO stock on 03/07/2012 at the average price of 44.58. W Ron Hinson owns at least 213 shares after this. The price of the stock has increased by 2.04% since.
• Comptroller W Ron Hinson sold 14,000 shares of SO stock on 11/11/2011 at the average price of 43.76. W Ron Hinson owns at least 213 shares after this. The price of the stock has increased by 3.95% since.

For the complete insider trading history of SO, click here.

Why CEOs Are Buying Stocks Of Their Own Companies?

1. As legendary investor Peter Lynch said: "Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise."
2. TOP EXECUTIVES like CEOs and CFOs are savvy buyers of their companies' shares. One long-term study showed that they beat the market on average by six percentage points a year.
3. Another study found that the aggregated activities of insiders can serve as a good indicator to locate market bottoms. Insiders as a whole are smart investors of their own companies.

Click it to Check Out What the CEO Are Trading

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