Why am I insistent that Microsoft’s new fancy gadget won’t cause the ripples that Steve Ballmer, the CEO, expects? One simple reason- Topeka is at it again. The name Topeka might not sound familiar to some people. Let me lay it down for you. Topeka Capital Markets simply offers forecasts on market behaviors and expected sheers in certain stocks. I know that look on your face- what is so special about Topeka? If you keenly follow Apple news you will now that Topeka is home to renowned bullish analyst Brian White. For those who don’t know Brian White, he is the analyst that made the news back in April when he confidently said that Apple’s stock would rocket to the heights of Trillions of dollars.
Most profitable publicly traded company?
In a detailed report sent to clients on Monday, Brian White highlighted that he was surefooted in Apple’s rise to the top; stating that it was on track with regard to becoming the most profitable publicly traded company in 2012.
In recent times, critics have been treated to a bonanza at the wake of White’s forecasts. This was especially so after the April trillion dollar forecast that failed to see the light of day. In fact, Apple’s stock has plummeted since then. The critic outlook typically revolves around White’s uncontrollable bullishness. Some critics even push their argument to the extent of dubbing White a fanatic. At the time, that is April, I was inclined to side with critics on some, not all, of their remarks. However, on the most profitable company issue, I am comfortably satisfied with White’s forecast.
Why is this so? It is logical. The Topeka report has an evident slant towards the highly expected September product releases. Some of the notable products that are in Apple’s pipeline include the iPhone 5. This product’s anticipation is bubbling over as it is expected to renounce Apple’s dominance. Yes renounce. This was after it was somewhat rattled by Samsung and Google. Don’t try to talk about these two at an Apple dinner party. Samsung Galaxy S3, released in the beginning of May, is deemed to be the iPhone 5’s equivalent and direct rival. The Galaxy packs a punch not only because of its sleek features but also because it gives an edge to Samsung and the big G. The iPhone 5 is therefore expected to rattle S3’s numbers. Similarly, iPhone 5’s timing couldn’t get any better. By September, the hype around the Galaxy S3 may have fizzled out.
Still on September- Apple intends to release the iPad mini on this destined month. Pioneering in its series, the iPad mini is expected to be the start of something big.
I see the sense in White’s bullish spark. However, basing the future on products is not conclusive enough. You never know when those ‘mercenary’ review sites will place you in their cross hairs.
For me, one thing makes me bullish about Apple-visible evidence of standout performance.
The fortunes 500 list
This is the list that they all want but can’t all have. Apple is in this list alright. It has been in it for quite some while. However, it has recently magnified its presence and in the process placed International Business Machines Corp. (NYSE: IBM) under its heel. Just last year, Apple stood at position 35 on a basis of revenue. As per now, the tech behemoth has secured position 17.
On a basis of profit, Apple is ranked behind Chevron and Exxon. It is position 3 and in my opinion on the road towards becoming number one.
My take; buy it as fast you can. Big things are coming.