Chairman, 10% Owner of The Boston Beer Company Inc. (SAM) C James Koch sells 3,000 shares of SAM on 08/29/2012 at an average price of $100.69 a share.

Boston Beer Co Inc has a market cap of $1.29 billion; its shares were traded at around $102.13 with a P/E ratio of 24.6 and P/S ratio of 2.5. Boston Beer Co Inc had an annual average earning growth of 23.2% over the past 10 years. GuruFocus rated Boston Beer Co Inc the business predictability rank of 4-star.

CFO Recent Trades:

• CFO William F Urich sold 3,000 shares of SAM stock on 08/20/2012 at the average price of 106.19. William F Urich owns at least 2,239 shares after this. The price of the stock has decreased by 3.82% since.
• CFO William F Urich sold 4,000 shares of SAM stock on 08/17/2012 at the average price of 108.65. William F Urich owns at least 2,239 shares after this. The price of the stock has decreased by 6% since.
• CFO William F Urich sold 4,000 shares of SAM stock on 08/16/2012 at the average price of 108.65. William F Urich owns at least 2,239 shares after this. The price of the stock has decreased by 6% since.
• CFO William F Urich sold 4,000 shares of SAM stock on 08/15/2012 at the average price of 109.58. William F Urich owns at least 2,239 shares after this. The price of the stock has decreased by 6.8% since.
• CFO William F Urich sold 4,000 shares of SAM stock on 08/14/2012 at the average price of 108.04. William F Urich owns at least 2,239 shares after this. The price of the stock has decreased by 5.47% since.

This is the insider trade history vs. stock price of SAM. For the complete insider trading history of SAM, click here.

Directors and Officers Recent Trades:

• Chairman, 10% Owner C James Koch sold 3,000 shares of SAM stock on 08/28/2012 at the average price of 100.89. C James Koch owns at least 225,678 shares after this. The price of the stock has increased by 1.23% since.
• Chairman, 10% Owner C James Koch sold 3,000 shares of SAM stock on 08/27/2012 at the average price of 99.7. C James Koch owns at least 228,678 shares after this. The price of the stock has increased by 2.44% since.
• Chairman, 10% Owner C James Koch sold 3,000 shares of SAM stock on 08/24/2012 at the average price of 100.5. C James Koch owns at least 231,678 shares after this. The price of the stock has increased by 1.62% since.
• Chairman, 10% Owner C James Koch sold 3,000 shares of SAM stock on 08/23/2012 at the average price of 101.29. C James Koch owns at least 234,678 shares after this. The price of the stock has increased by 0.83% since.
• Chairman, 10% Owner C James Koch sold 3,000 shares of SAM stock on 08/22/2012 at the average price of 104.02. C James Koch owns at least 237,678 shares after this. The price of the stock has decreased by 1.82% since.

For the complete insider trading history of SAM, click here.

Why CEOs Are Buying Stocks Of Their Own Companies?

1. As legendary investor Peter Lynch said: "Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise."
2. TOP EXECUTIVES like CEOs and CFOs are savvy buyers of their companies' shares. One long-term study showed that they beat the market on average by six percentage points a year.
3. Another study found that the aggregated activities of insiders can serve as a good indicator to locate market bottoms. Insiders as a whole are smart investors of their own companies.

Click it to Check Out What the CEO Are Trading

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