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But Samsung Has Better Ads

September 27, 2012 | About:
Karen Rogers

Karen Rogers

1 followers
Samsung (SSNLF) might have lost in a Silicon Valley courtroom, but it scored a major advertising slap-in-the-face victory over Apple’s (AAPL) iPhone release fanfare. A very funny ad shows hordes of Apple fanatics waiting impatiently in an endless line to buy the new iPhone 5 only to discover their friend’s Samsung’s Galaxy III S sports more features. The ad effectively ends with disappointed iPhone buyer hoping that the next iPhone will be more like Galaxy.

Unfortunately for Apple, it will take more than changing channels to solve the myriad of iPhone 5 problems. The new iPhone has been plagued with delayed parts shipments, inadequate battery life, easily scuffed phone cases and the infamous faulty maps app. But now that the dust has settled and all the confetti’s been thrown, was there enough difference between the iPhone 4 and iPhone 5 to warrant such excitement? And is the Galaxy S3 really a superior phone when compared to Apple’s newest product?

iPhone 4iPhone 5 Galaxy S3
Display Size 3.5" 4" 4.8 Anoled
Weight 137 g 112 g 133 g
Frame Thickness 9.3 mm 7.6 mm 8.55 mm
Screen

Resolution
960 x 640 1136 x 640 720 x 1280
Network 3G 4G LTE 4G LTE
Processor A4 A6 Exynos 4 Quad
Battery Life 200 standby hours;

7 talk hours;

6 surf hours
225 standby hours;

8 talk hours;

8 surf hours
790 standby hours;

10 talk hours;

5 surf hours
Camera Front & Back;

5 Megapixel
Front & Back;

Panorama HD
Front & Back;

Burst Mode
NFC No No Yes


Apple fans were disappointed that the iPhone 5 didn’t have more upgrades and new features than its

predecessor, including a mobile payment feature and touch file sharing. But rumors were already circling before the iPhone 5 was released about improvements and features the iPhone 6 would offer. With Samsung’s latest advertising campaign highlighting the iPhone 5 shortfalls, Apple engineers might want to make sure that their next iPhone meets or exceeds what Samsung smart phones already have to offer.


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