Director Diane M Irvine bought 4,000 shares of YELP stock on 06/06/2012 at the average price of 15.73. Diane M Irvine owns at least 4,000 shares after this. The price of the stock has increased by 83.66% since.
COO Geoffrey L Donaker sold 35,000 shares of YELP stock on 09/10/2012 at the average price of 24.95. The price of the stock has increased by 15.79% since.
For the complete insider trading history of YELP, click here.
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Why CEOs Are Buying Stocks Of Their Own Companies?
As legendary investor Peter Lynch said: "Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise."
TOP EXECUTIVES like CEOs and CFOs are savvy buyers of their companies' shares. One long-term study showed that they beat the market on average by six percentage points a year.
Another study found that the aggregated activities of insiders can serve as a good indicator to locate market bottoms. Insiders as a whole are smart investors of their own companies.