It is also important that the checklist is brief and to the point. A long-winded checklist resists thorough testing, and many significant details may be ignored at the expense of some minute and significantly less important facts. Hence, I made a very small checklist of things I want to have before I consider buying a company. The list is an amalgamation of several value investors philosophy (Warren Buffett and Martin Whitman among them):
A Russian General was driving across a remote village during the World War II when he came across a set of circles on a large wall. At the center of each circle there was a bullet shot. He was mightily impressed and stopped his vehicle to find the shooter. He thought that a good target shooter like this one will be a great addition to his company. He accosted a villager and inquired about the person who was responsible for such a phenomenal shooting. “Oh ! He is the son of the shoemaker. But you don’t understand - he is a weird fellow” - quipped the villager. “Why so ?” - asked the General. Well, he first shoots on the wall and then draws a circle around it.
- A business that I understand.
- A good and strong balance sheet.
- Run by able and reasonably honest management.
- A business with competitive advantage.
- Margin of safety or selling at a discount.
With such a simple set of rules one would think that I will be able to follow them. But a majority of the stocks I hold do not satisfy at least one of these qualities. Before going any further let me rate my top five holdings based on these checklist items. Each item (except Moat) may get one of five values: Exemplary, Fair, Moderate, Poor, Disastrous. Also, the margin of safety is rated according to the price I paid, and not the current price.
|Company||Circle of competence||Financial Strength||Management||Moat||Margin of safety|
|Bank of America||Disastrous||No Idea||Fair||Fair||No Idea|
Roche fails the financial strength test and this is one of the most important rules on the checklist. When I bought Roche it had an SFR 36 bn in debt as opposed to an SFR 7.3 bn in equity.
ArcelorMittal is in a commodity business with no moat. Its debt is rated junk and the amount of my understanding of Iron and Steel consumption and demand is flimsy at best.
France Telecom does not have a great management and for some reason they are expanding in Africa for their growth. I do not doubt that Africa may offer huge growth potential but the income per customer there will be even worse than the income per customer in India - which Vodafone found out the hard way.
At this point I find myself quite divided. I understand that I should be able to eliminate at least a few of my holdings by testing them against each item in my checklist - in a emotionless way. But I am unable to do so. Then I get down to the individual companies I find that I have reasons for not selling - and good reasons. So I end up taking a walk and the cycle repeats.
I will be happy to hear suggestions.