As mentioned above, Acxiom Corp. (ACXM, Financial) is the leading provider of database marketing solutions to large enterprise customers. Shares of Acxiom were up 25.2% during the third quarter in anticipation of the company's unveiling of its new technology platform, Audience Operating System (AOS). AOS enables advertisers to achieve one-to-one marketing at scale, by empowering marketers to combine disparate data sets (i.e., linking internal customer records with online activity), develop a single view of the customer, and target relevant advertising messages to their actual customers across multiple channels. AOS is expected to help the company drive incremental high-margin software and media related revenues going forward. (Ashim Mehra)
From Ron Baron’s Baron Funds third quarter 2013 report.
From Ron Baron’s Baron Funds third quarter 2013 report.
