10-year

10-Year Anniversary Promotion (20% off)

Join GuruFocus Premium Membership Now for Only $279/Year

Once a decade discount

Save up to $500 on Global Membership.

Don't Miss It !

Free 7-day Trial
All Articles and Columns »

Baron Funds Comments on Groupon Inc.

November 22, 2013 | About:

During the quarter, after visiting with the new CEO, we decided to reinvest in daily-deal pioneer Groupon, Inc. (GRPN) Groupon has completely reinvented its business with mobile at the core. Groupon possesses 43 million active global customers, all of whom are highly transactional, purchasing goods and services directly from merchants on Groupon's platform. Groupon has transformed its business from one dependent on e-mailed deals "pushed" to consumers to one empowering consumers to "pull" the deals of their choice from Groupon's website and mobile apps. More than 50 million people worldwide have downloaded Groupon's mobile app and over 50% of its North American transactions are now coming from mobile devices. Mobile users have a much higher propensity to transact – as they proactively go to the app and search for a deal – and are thus far more valuable to Groupon's merchant partners.

From Ron Baron’s Baron Funds third quarter 2013 letter.


Rating: 2.0/5 (1 vote)

Comments

Please leave your comment:


Get WordPress Plugins for easy affiliate links on Stock Tickers and Guru Names | Earn affiliate commissions by embedding GuruFocus Charts
GuruFocus Affiliate Program: Earn up to $400 per referral. ( Learn More)
Free 7-day Trial
FEEDBACK