SodaStream Is All Set To Take Off
SodaStream posted a 29% increase in revenue in the most recent quarter, prompting management to raise full-year guidance for revenue growth to 30%. The The company now expects full year 2013 revenue to increase approximately 30% over 2012 revenue of $436.3 million. Adjusted EBITDA is expected to increase approximately 38% over 2012 Adjusted EBITDA of $61.1 million.
The Israeli maker of home soda machines can continue to grow at 30% in the rest of 2013 and 2014. With an expected growth rate of $1 billion, and revenue and net margins of 15%-18% by 2016, it is reasonable to assume that there will be no looking back for this company. Shares of this company have plenty of room to double or triple over the next three years. SodaStream's long term guidance denotes reaching $1billion in revenues by 2016.
The company announced that it has roughly 16,000 points of retail distribution of its products in the United States to meet the anticipated demand . Retailers have already begun to allocate additional shelf space for SodaStream products. In addition to the continued expansion of distribution channels both in the United States and internationally, SodaStream continues to build its moat through innovation. Examples range from built-in SodaStream systems in Samsung refrigerators, Whirlpool's upcoming debut of KitchenAid soda makers using SodaStream technology.
SodaStream has been investing in its TV commercials, adding additional production to its global facilities , and buying up its distributors in Italy and Canada to have more control of its operations. SodaStream's latest quarter finds it selling 27% more starter system kits than it did a year earlier, so the number of people exploring the simplicity and convenience of making soft drinks at home continues to grow. SodaStream has also updated its actual maker, including newer models that eliminate the guesswork of deciding the level of carbonation by manual operation. There are also SodaCaps , which are single-serve flavored capsules that eliminate the need for pouring syrup out of a bottle.
Graph from TheStreet.com
SodaStream products are sold in over 64,000 retail stores in 47 countries including home & electrical appliance stores, hypermarkets, supermarkets , department stores, convenience stores. Companies like SodaStream have the potential to add to shareholder’s wealth. Given the tremendous addressable market, soda companies can continue to march forward.
The company has successfully managed to beat analysts' estimates each and every quarter. SODA commenced its IPO in 2010; the stock has more than tripled in value from that time . Partnering with Kraft Foods is also a potential move taken by the company. This is a strategic step taken by SodaStream, as it should increase consumer awareness and credibility for both the brand and the home carbonation category. Soda makers offer a highly differentiated and innovative solution for consumers of bottled and canned carbonated soft drinks and sparkling water. Going by my opinion, this soda giant won’t let its investors down . The company may continue to rake in more profits letting the investors to reap the benefits.