Anheuser-Busch was founded in 1852 by Eberhard Anheuser in partnership with his son-in-law, Adolphus Busch, which is why it’s called Anheuser-Busch. It’s amazing how long the product life cycles are for some of its popular products. For example, I was astonished to learn that Michelob was introduced in 1901. I thought it was a much more recent product, but it certainly wasn’t.
One of Anheuser-Busch Corporation’s problems, although not the most grievous one, was that it was founded by German immigrants and was, thereby, identified with Germany in the minds of the American public. As a result, during the First World War, the company had a serious customer relations problem, because it was deemed by some to be unpatriotic to drink Anheuser-Busch beer. Fortunately for the company, it was a problem that was fairly easy to remedy. It was decided that a small portion of its revenue would be used to buy Liberty Bonds during the First World War, and the public accepted that gesture. Apart from some bad publicity and a few disparaging newspaper editorials, the company suffered no permanent damage. However, if one were a short seller during that era, one might have thought otherwise.
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