Apple (NASDAQ:AAPL) shares went up 2% last Monday and share prices continued to see the uptrend until on Thursday when it closed $528.70, down from $531.26 which was the previous close. Such fluctuation is a reaction of a mixed week that had both good and bad news for the investors.
The positive news is with respect to the much awaited release of the latest iPhone version which is expected to sport a bigger screen like its peers Samsung (SSNLF) and Microsoft (NASDAQ:MSFT). These players are eating into Apple’s market share in several markets by offering low-prized smartphone with bigger screens. Hence Apple has a mind to offer a bigger screen to see how much of a difference could it make, as people are favoring such displays.
However, the excitement was mellowed down after the release of controversial book by former Wall Street Journal reporter Yukari Kane - Haunted Empire: Apple After Steve Jobs.
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There’s no denying that Steve Jobs has been one the greatest leaders a company can ever covet of. In his presence, Apple’s seen the best of times with revolutionary offerings of the company that completely reversed the way one could have imagined using the product. It’ been nearly two and a half years, and it’s quite obvious that people tend to compare the present Apple CEO Tim Cook with the former veteran. Will Apple get back to its prime?
The past year wasn’t all that great for the Cupertino company. Although it released three version of the iPhone (iPhone 5, iPhone 5s, and iPhone 5c), results remained flattish. Sales didn’t match the company expectation. In fact Apple struggled with its newly launched iPad which saw stagnated sales. The overall earnings of the company shrank last year.
Kane’s book has a gloomy tone on Apple’s future saying that the company’s lost the convincing charm that it had when Jobs was ruling. The book conveys the message that the tech giant somewhat had a peculiar ability of making phenomenally incredible products, which is missing after the reign passed from Jobs.
The book has received much criticism from reviewers who believe that Kane’s been over critical as every company faces ups and downs. Even when Jobs was the CEO, Apple had its fair share of upturns and downturns. The current situation is suggesting yet another not-so-pretty phase for Apple. The book’s not only received criticism from several reviewers, but got a cold thrashing from Tim Cook as well who dubbed the book as “nonsense”. That’s but expected. Kane’s blatantly spoken about Cook saying that he isn’t as charismatic as an Apple CEO should be, and has a tasteless persona which is not doing justice to Apple’s extraordinary image.
But is that really so? A company’s image is built on the kind of products it offers, and its ability to create demand for something that’s not present in the market. Apple is brilliant in making products that wouldn’t even have occurred to its audience’s minds that they could need such a thing. But they would end up buying the product. We’ve seen that before when the first iPhone and iPad was released. Such is the impact of the company’s product.
Apple’s upcoming iPhone 6 release is estimated to see record number for the company. Moreover, there are huge speculations that the company’s working on making the iWatch and iTV. I believe that Apple’s good days aren’t done. The current slowdown is just a temporary phase -- Apple would come out with flying colors and reinforce the fact that it still thinks different.