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Amazon Launches E-Book Subscription Service

July 22, 2014 | About:
TaniaC

TaniaC

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Amazon.com Inc. (AMZN) serves consumers through its retail websites and focuses on selection, price and convenience. The company offers programs that enable sellers to sell their products on its website and their own branded websites and to fulfill orders through them, and programs that allow authors, musicians, filmmakers, application developers and others to publish and sell content.

The company designs its websites to enable millions of products to be sold by the company and by third parties across dozens of product categories. Customers access its websites directly and through its mobile websites and apps. It also manufactures and sells Kindle devices.

The company also manufactures and sells Kindle devices. Amazon offers programs that enable sellers to sell their products on the company’s websites, including the sellers’ own branded websites, and fulfill orders through them. Amazon also provides platforms that allow authors, musicians, filmmakers, app developers and others to publish and sell content. Online commerce has been on the rise because of the convenience, efficiency and relatively low prices offered.

Recent Launch

Amazon recently launched a new E-Book subscription service. The service will cost the subscribers $9.99 per month. A free initial 30-day trial will be given. Offers are there to access more than 600,000 e-books and about 2,000 audiobooks. The company already lets users of its Prime premium service to borrow one book each month for no extra charge.

The service, Kindle Unlimited, offers a Netflix-style, all-you-can-read approach to more than 600,000 e-books. Among the titles Amazon has on offer are Life of Pi, the Hunger Games trilogy and the Harry Potter series. Readers can access books through Kindle or any device that has a Kindle app.

To End

Amazon is looking for a better deal from publishers. Amazon, after entering this new space may immediately become a leader since it has a huge customer base. In offering the service, Amazon is entering an increasingly crowded marketplace. It will be competing with publishing start-ups offering similar services, like Scribd and Oyster, which charge a comparable subscription fee and have comparable digital libraries. Still, Amazon is entering the arena with a huge advantage: its dominance within digital publishing, and its vast audiobook library, which it is bundling into the subscription service. Amazon owns Audible and is including more than 2,000 digital audio titles in Kindle Unlimited.

Amazon is a dynamic company with reach into multiple industries. Amazon is clearly the most disruptive force in the retail industry over recent years. Its cost advantages, innovative drive, scale and customer focus have allowed the online retailer to gain participation in different categories in a relatively short period of time. This Seattle-based Fortune 500 company will certainly make headway in the coming years. Amazon is trading near an all-time high following an upbeat holiday shopping season, dominant market position and improving margins. This trend is expected to continue further and to create greater shareholder returns.

The company is very well-positioned in the long run to grow in multiple sectors. The company is growing at twice the rate of overall e-commerce, and will continue to benefit from its immense scale — that gives consumers broad selection, good pricing and convenience.


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