Glu Mobile (GLUU, Financial) is currently procuring the success of the moves that it made in its past item cycle to adapt its games in a finer and more productive way. Its strategy of focusing on leveraging stage strength and making long haul gaming franchises has demonstrated gainful. The dispatch of new games such as Robocop, Defenders & Dragons, and Motocross Meltdown have been key catalysts for Glu Mobile. Also, the dispatch of Deer Hunter on Facebook (FB, Financial) is also driving selection across a higher number of users.
Glu is also focusing on giving a top of the line and inventive gaming knowledge to users. This is reflected in the dispatch of Spellista, which Glu especially created for Google (GOOG, Financial) Glass. Also, Glu had as of late propelled Eternity Warriors 3 with a full suite of Gluon features including constant visit, player-to-player messaging, and society tournaments. Such innovations and stage improvements should help Glu do well later on.
Strong Development Moves
Glu is dispatching a big name amusement on its stage, joining forces with Kim Kardashian. Glu is also focusing on universal markets, such as Japan. It has entered into a strategic relationship with COLOPL to co-deliver and publish another diversion designed with business specific substance for players in Japan.
As of late, Glu, as a team with Moonmana, released an alternate energizing multiplayer strategy diversion on the App Store and Google Play called Pirates of Everseas. In this captivating multiplayer diversion, players' essential goal is to construct a privateer armada to take into a war and furnish their home islands with resources which they will need to progress further. Glu is truly amped up for the prospects of the title and the organization's President of publishing, Chris Akhavan, said:
Glu is eager to bring Pirates of Everseas to a worldwide business sector. The fusion of strategic gameplay, city-building, and social rivalry has resulted in an amusement that is positively amusing to play. We think players will truly revel in the privateer themed storyline, amusement play style and beautiful craftsmanship.
With numerous amusement developers present across the globe, Glu is focusing on creating a distinguished gaming knowledge to tap the business sector and accomplish a famous position in the nature.
Glu is dealing with various aspects which should help it enhance benefit. The organization is focusing on more activity and shooter classification games in 2014, as they have ended up being truly well known so far. Instead of propelling a lot of people new games, Glu is focusing on center diversion play, insisting on enhancing the adaptation of every item and including more aggressive features.
Glu's enhanced user acquisition capabilities should provide for it leeway and lead to higher amusement downloads this year. An alternate strong development driver is the strong execution from Eternity Warriors 3 the organization is seeing in key markets such as Korea and China.
Shorts Are Retreating
Going ahead, Glu Mobile has numerous catalysts that can drive its share value higher. Investors are presently starting to understand the genuine capability of Glu, as the latest stats show an immense decrease in short interest. Short interest in Glu dunked about 8.5% in the last few months as shorts are starting to withdraw. Much after the uptick in 2014, numerous analyst firms like Zacks, Needham, Stifel Nicolaus and so on have provided for it a purchase rating.
Acquisition Target
Since Glu Mobile is a small top organization, with business underwriting of $400 million, it is possible that a greater organization might buyout Glu later on. The organization's sturdy prospects, alongside its exceptionally effective and small workforce about 550 individuals, makes it a perfect acquisition focus for companies like Tencent or Alibaba , which are looking to addition footing in the portable gaming business.
Conclusion
Glu Mobile has performed outstandingly well so far this year and there are solid reasons to accept that the organization's positive force should proceed. Subsequently, investors who have appreciated this children's story ride so far should keep on hanging on as Glu Mobile can soar higher later on.
