Google (GOOG, Financial) had a reasonably solid 2013 with shares picking up close to 60%. The stock crossed the $1,000-imprint and investors would be trusting for all the more such landmarks in 2014. On the other hand, Google investors shouldn't overlook the danger that they confront from the likes of Amazon.com (AMZN), Apple (AAPL), and Facebook (FB). Give us a chance to examine how each of these companies can make life troublesome for Google.
The chief opponent
Android dominates the smartphone market, with a share of 80%. Android is steadily picking up share in the tablet showcase as well, with certain research information anticipating its share to achieve 65% of general tablet shipments in 2014.
Anyway, Apple leads Google by a significant margin in the territory that matters most of all: profits. Then again, Google is enhancing the adaptation of the Android ecosystem; revenue in Google's advanced apps and substance business surged 85% to $1.2 billion in the second from last quarter. On the off chance that Google can keep up its unit share lead in smartphones and case the lead in tablets, its share of these industries' profits should keep on growwing.
Google is also fighting Apple in the profit software enclosure. Apple as of late made its iwork suite of profit apps allowed to existing users and new owners of its devices. Numerous have seen this as an aggressive move by Apple to slow the developing notoriety of Google Docs. Anyway Apple's software is just accessible on Apple devices, whereas Google's applications are accessible on Windows-fueled Pcs, Macs, and Google's own particular Chromebooks. That is an influential point of interest that should keep on serving Google well.
Danger from Amazon
Google makes the larger part of its revenue from joining businesses with consumers that are searching for products and services to purchase. So what happens when these consumers start to search for those products on Amazon.com instead? Due to its wide selection of goods, low prices, and superb customer service, Amazon has turned into the first and last place that numerous consumers shop online.
Google has made moves to battle this pattern with its item listing ads. These ads show up as a set of item photos with prices and links close to the top of Google's search result pages, furthermore push Amazon's consistent search results further down the page - making them less prone to be clicked. Likewise, if these ads increase the accommodation of searching for items on Google, it could reverse the tide of individuals set straightforwardly to Amazon.com.
Facebook's danger
Much has been made of the dangers that Facebook's surging development in dynamic users - now more than 1 billion individuals universally - poses to Google's search business. That is because Facebook blocks Google from indexing its information and making it accessible in its search results. Furthermore Facebook's users produce an unfathomable measure of profitable information to which advertisers desire access, as those billion-plus users basically tell Facebook what they "like" on an almost regular routine.
However Google has assembled its own particular social-media stage, Google+, to be a "social layer" that enhances a large portion of its online services and helps Google acquire the kind of personalized information that Facebook possesses. Presently, no other organization matches Google's information accumulation abilities, with its prevailing positions in desktop and portable search, Internet browsers (by means of Chrome), and email (through Gmail), in addition to different services. This creates an influential virtuous cycle in which the information Google collects allows advertisers to better focus on their ads, making them eager to purchase more ads from Google, which generates more cash stream that Google can reinvest in enhancing its services and stretching its ecosystem, which thus gather more information ... furthermore the cycle continues.
So while Facebook and other social-media platforms are a danger to Google, the search titan has a wide canal ensuring its center advertising business that its competitors will discover hard to break.
Conclusion
In the event that Google fails to properly address any of these threats, it could get beaten by the opposition. What's more taken together, these three threats could crush the search ruler. At the same time for the reasons I've outlined in this article, I accept Google is generally positioned to meet these challenges head on and, as a rule, win.
