Criteo S.A. (CRTO) is based in France and provides web-advertising services. The company closely integrates with its clients, allowing Criteo to track a user’s interaction on the client’s site. This enables highly targeted advertising with effective results. As its client base grows, Criteo’s buying power increases, which allows for better pricing. In addition, as the service runs, Criteo collects a wealth of data that’s used to improve targeted advertising. Companies like Expedia, Macy’s and eBay are clients.
From Wasatch International Growth (Trades, Portfolio) Fund Q2 2014 Commentary.
