After Facebook (FB, Financial) and Amazon (AMZN, Financial) now itâs Twitter (TWTR, Financial) walking the Indian roads. Startup acquisition has become the current fad with the global tech giants since 2014. The Indian talent pool has now caught the attention of the social networking giants. As we had enunciated in our articles from time to time, the focus of the global economy is undergoing a paradigm shift from the developed western economy towards the developing Asian nations and in particular the diverse Indian subcontinent, Twitterâs new move has proved us right yet again. Certain things that make it favorable for the tech bigwigs to set their eyes on India for their talent requirement are the technically qualified workforce available in abundance and that too at affordable rates, the dollar to INR value ratio playing an important role. This makes India the sweet spot for almost all the tech companies. Let us take a closer look at the itinerary of Twitters recent tryst in the subcontinent.
Twitter acquiring startup in India
Finally, Twitter has made it official that it has acquired an Indian startup, Zip Dial.
Zip Dial is a mobile-marketing firm, and with this acquisition, Twitter plans to bolster its reach in emerging markets such as India and China. With this acquisition Twitter will now have a new address in Bangalore, India commonly known as the silicon valley of the east.
Christian Oestlien, VP of Product, Twitter stated in a press release while making the acquisition news official that âover the next several years, billions of people will come online for the first time in countries like Brazil, India and Indonesia. For many, their first online experience will be on a mobile device â but the cost of data may prevent them from experiencing the true power of the Internet. Twitter, in partnership with Zip Dial, can make great content more accessible to everyoneâ.
What is Zip Dial?
Let us take a look at the good to know information about Zip Dial.
- In the past, Zip Dial has worked with Twitter. Zip Dial and Twitter have teamed up on several campaigns like Indian elections, Bollywood film promotions and @MTVIndiaâs #RockTheVote âDial the Hashtagâ campaign.
- Zip Dialâs platform has engaged about 60 million users, which includes the worldâs leading brands and media companies.
- People across India use Zip Dialâs platform to access cricket scores, audio programming and tweets from their favorite Bollywood stars and so on, through the mobile phone interface. Popular personalities including actors, politicians and athletes, use the platform to instantly reach millions of citizens on Twitter through text and voice messages.
- Zip Dialâs mobile platform lets people follow and use content across all interfaces. The platform offers a unique model of engaging users in offline mode. This helps in personalizing the experience and presentation of the contents in tailored ways that are not possible on traditional online platforms.
- Zip Dial offers its services through various communication channels like SMS, voice, mobile web, and access to mobile apps, bridging users between offline and online mode. For instance, itâs easy to engage with a brand or business by just giving a âmissed callâ to a designated phone number via Zip Dial without incurring any cost. The caller will then receive inbound content and further engagement on their phone in real time through voice, SMS or an app notification. These interactions are especially appealing in areas where people arenât always connected to data and it pertains to customer relationship or feedback or a market survey.
Outlook
With this new acquisition Twitter will not only gain a much needed penetration in the emerging economies but also will be able to provide paid services to its advertising clientele through different formats of customer engagement. This should further add considerable value to the earnings of the social networking giant. From the recent events the global tech fraternity looks quite upbeat about owning a slice of the Indian pie, and thus it would mean not only increased revenue for the tech cos. but also added shine for the Indian economy to lure more investment thus creating a win-win ambience.
