Facebook (FB, Financial) has spread its wide wings wide and taken instant messaging forum like Whatsapp into its ambit, which is believed to be the best purchase Facebook has made thus far. Now that its popularity is intensifying with a user base multiplying by the day, it is facing some technical concerns such as providing a good mobile interface, constraints on data-intensive features and limited features through installed applications. To crack a whip on the problems, need of the hour would be to buy a web browser which creates a magnitude of variance in the user-friendliness of the Facebook application.
The positive usage of a browser
A browser holds the key to an application’s entrance and the site that one’s entering remains perennially dependent on the browser. No matter what intriguing features a website provides, a browser is the sole authority which browbeats over the website’s performance and makes sure it runs well.
For an instance, Google Inc. (GOOG, Financial) has introduced a slew of services right into the browser as it released several extensions, bookmarklets and applications. That has earned the users a huge respite from the embroiling and flummoxing methods to type a particular address because the address is already present in the browser when one opens it. Google’s locking horn with chrome thus rendered the users a high-end seamless browsing experience.
How associating with a browser can put monetary success afoot
Taking cues from the success of Mozilla Firefox, which publishes its earnings report every November, has so far brought $314 million of which 97% came from royalties. When some client uses the built-in feature the search engine provides, it charges them a fortune as advertising revenue which boots in the royalties. Apart from the royalties, Mozilla also earns from donations and from sponsored new tab titles which can later be disabled also.
Once when Mozilla had a tie-up with Google and later it moved on to Yahoo (YHOO, Financial) discarding connections with Google. Then again, towards the end of contract with Yahoo, many a search engines were ready to fill the volume with handsome money in hand to offer. Mozilla, during the dovetail with Yahoo which has seen a closure in 2014 earned most of its revenue from royalty money from Yahoo.
On the other leaf, Firefox has the 11.7% market share of the browser market securing third position after Microsoft’s (MSFT, Financial) Internet Explorer though it has to be considered that Firefox’s popularity is seeing a sudden nosedive in recent days. Still, what makes it a fertile investment in Firefox is that it is open to innovations and is still steadfast with its features, security and adaptability to new technology through a myriad applications and extensions. It also needs a mention that Firefox has hassle-free compatibility with most of the local players like Yandex (YNDX, Financial) in Russia Baidu Inc. (BIDU, Financial) in China.
Parting words
Firefox has always ticked all the right boxes to meet every challenge that a new technology brings in. The aforementioned privileges of Firefox thus make it a fructifying buy for Facebook.
