Baron Fifth Avenue Growth Fund's Amazon Commentary

Stock experienced a major re-rating as it appreciated 118% in a flat market return environment

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Jan 27, 2016
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Shares of Amazon.com Inc. (AMZN, Financial) underwent a major re-rating in 2015 as the stock appreciated 118% amid a flat market return environment. Better financial disclosures around Amazon’s cloud computing business, Amazon Web Services (AWS), led to the realization that the business is significantly larger, growing faster and is already very profitable.

AWS is estimated to have between 80% and 85% market share of all workloads that are being run in the cloud. The penetration of cloud-based workloads is less than 5% today, and we believe it is poised for continued rapid growth. In the meantime, the core retail business is firing on all cylinders.

During the Christmas holiday week alone, Amazon added 3 million new Prime members and shipped packages from 110 countries to customers located in 185 countries, with 70% of the orders coming from mobile devices.

We believe that Amazon’s structural competitive advantages are strengthening with tens of millions of Prime members solidifying its grip on ecommerce, the unrivaled distribution footprint facilitating significant gains in thirdparty business, and AWS’s scale and dominance as a new computing platform creating and adding to the very meaningful benefits of the company’s network effect already in place.