Shares of Facebook, Inc. (FB, Financial), the world’s largest social network, rose in the first quarter, driven by improving consumer engagement and monetization. Facebook is the largest beneficiary of the shift in consumer engagement to mobile. Facebook is using its leadership position to provide global advertisers targeted marketing capabilities at scale. Facebook is in the early stages of monetizing online video and Instagram, which are starting to contribute to incremental revenue growth. WhatsApp and Oculus provide additional avenues for growth opportunities.
From Baron Fifth Avenue Growth Fund first quarter 2016 commentary.
