Let Your 'Fear of Heights' Protect You

Stocks that get ahead of themselves can be tempting to momentum traders. Don't be the fool who pays more than everybody else for the same shares.

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Jun 22, 2016
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Fear of heights is often considered a psychological abnormality. In the investment world, however, it can be a downright lifesaver.

Stock valuations can get ahead of themselves, but they rarely stay inflated before falling back to earth. Mid-cap WD-40 Company (WDFC, Financial) makes the ubiquitous oil-based spray products most of us have tucked away somewhere in our homes or garages.

The stock used to fly under the radar. It was mostly thought of as a conservative way to get about 2.5% to 3.5% in predictable annualized dividend payments. What kind of P/E does single-digit growth typically warrant?

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The past nine years of market action says that since the end of 2006, WD-40 has averaged an 18.1x multiple, typically accompanied by about a 2.64% current yield. The best buying opportunities (green-starred below) often provided entry points even better than that.

Traders who overpaid for WD-40 near 2007’s peak, at an above-normal 23.3x multiple, absorbed about 49% drawdowns at 2009’s nadir. They didn’t see share price gains for more than four years.

Momentum buyers who joined the party in late 2013 experienced a greater than $14 per share, 11-month long retreat before WD-40 started heating up again.

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Irrational people have now pushed WD-40 north of $115, a previously unthinkable valuation of 33.4x expected earnings. The 1.46% current yield, at 45% below normal, is pretty much the stock’s worst ever.

Analysts take a positive view on WD-40’s business prospects. Value line thinks the firm can post $4.70 in EPS no later than fiscal year 2021 (fiscal years end Aug. 31 of the same year). Even so, they see the stock’s multiple regressing back to a more pedestrian and historically correct 19.0x.

Under that scenario today’s shareholders would have no chance of making money even when taking the now-meager dividend into account.

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Research outfit Morningstar’s quantitative, computer-generated "fair value" estimate sits at $97.59, about $17.50 below the stock’s June 21 quote. That number seems optimistic to me as it assumes WD-40 can grow profits to $3.75 next year while maintaining a 26.0x multiple.

Time will tell. In the meantime, Morningstar correctly assigns WD-40 a 2-star (out of 5) sell rating.

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Standard & Poor's Capital IQ service has generated another example of an intellectually indefensible buy rating.

Analyst J. Agnese enigmatically assigned WD-40 a 4-star, out of five, buy rating on June 18 with the shares at $113.82. While he’s been right over the first few days, it makes no sense when taking his 12-month target of $110 into consideration.

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The weight of the evidence argues strongly that risk outweighs potential reward for holders of WD-40. If the company hits S&P’s fiscal year 2017 estimate of $3.73 but trades for a still-above-normal 20 multiple it could drop back to under $75.

WD-40’s approximate double from its late 2013 price came on just over 31% in increased profits. The rest of the gain was strictly due to P/E expansion. With WD-40 and other stocks like it, let your natural fear of heights protect you from the effects of what could be a very painful fall.

Disclosure: No position in WD-40.

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