Pearson, FTD and Gannett Are on the Casualty List

These stocks have been doing poorly lately but are positioned for better returns

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Oct 06, 2016
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The third quarter was not bad at all – for most stocks.

But don’t tell that to holders of Pearson PLC, down 24% in the quarter, or FTD Companies Inc., which fell 19%.

Both of those stocks have good long-term prospects in my opinion, and are worth buying at current prices. I’ve put them on my Casualty List, a quarterly roster of banged-up stocks that I think have excellent recovery potential.

Also on my newest Casualty List are First Solar Inc., which declined close to 19% in the third quarter, and Gannett Co., which dropped 15%.

Strong Record

The Casualty List you are reading is the 54th one I’ve compiled. I’ve done them every quarter from 2001 to the present, with the exception of 2007-2008, when I temporarily retired as a columnist. One-year results can be calculated for the first 50 lists.

The average 12-month return for those 50 lists has been 17.7%, versus 8.8% for the Standard & Poor’s 500 Index.

My Casualty List selections have beaten the index 28 times and trailed it 22 times. They have been profitable 35 times out of 50.

Bear in mind that results for my column picks are theoretical and don’t reflect actual trades, trading costs or taxes. The record of my column selections shouldn’t be confused with the performance I achieve for clients. And past performance doesn’t guarantee future results.

The list from a year ago did well – up 27.4% compared to 11.9% for the S&P 500. Joy Global Inc. (JOY), a maker of mining equipment, led the parade with a 72% gain. Kulicke & Soffa Inc. (KLIC), a semiconductor equipment maker, chipped in a 35% return and Emerson Electric Co. (EMR) gained more than 22%.

Gap Inc. (GPS, Financial), a clothing retailer, continued to struggle, down close to 20%.

Pearson PLC

And now it’s time for some new selections. I’ll start with Pearson PLC (PSO, Financial), a British company that is the world’s largest educational publisher.

Recently Pearson sold off the Financial Times, which it owned for many years. It also sold its 50% stake in The Economist.

Pearson has reported 13 consecutive annual profits. But its stock fell more than 24% in the third quarter, reflecting a loss for the six months through June, the British exit from the European Union, and fears about a recession in Britain.

I think the last point is a red herring, since Pearson gets most of its revenue in the U.S. and the rest of it from all over the world. At the present depressed price, Pearson shares yield more than 7% in dividends.

FTD

FTD Companies Inc. (FTD, Financial), which helps consumers order from distant florists, had a bad 2015, losing $79 million on revenue of $1.22 billion. But analysts expect the company to return to profitability this year. The stock is selling for only 9 times estimated 2016 earnings.

Founded in 1910, the company was originally a cooperative of florists. The initials FTD stand for Florists’ Transworld Delivery. The company gets money from both consumers and florists.

In 2015 FTD acquired Provide Commerce, which sold flowers and gifts on the Internet. This broadened FTD’s product line and fattened its revenue total. But FTD wrote down the value of Provide Commerce’s assets, which was the main cause of FTD’s loss for the year.

First Solar

A leading maker of solar equipment in the U.S., First Solar Inc. (FSLR) is based in Tempe, Arizona. Falling prices for oil and gas have weakened consumers’ desire to switch to solar energy. The stock was down more than 18% in the second quarter.

In 2008 the stock was flirting with the $300 line. Today it sells for less than $40. Trading at six times recent earnings and 0.7 times book value (corporate net worth per share), it seems attractively cheap.

If Hilary Clinton wins the presidency, she is likely to advocate solar energy as forcefully as did President Barack Obama. A Trump presidency, however, would probably be a negative for this stock.

Gannett

My wife says that I, as a former newspaperman, fall too easily for media stocks, especially newspaper stocks. That may be so. Nonetheless, Gannett Co. Inc. (GCI, Financial) looks good to me after declining 15% last quarter.

Gannett owns USA Today, some 92 local daily publications, and about 400 other publications. Many of them have associated websites – a fact people should remember when they say that newspapers are dinosaurs because advertising is increasing moving online.

This particular dinosaur is yielding 5.5% in dividends, and its profit margin has been expanding lately.