RGR as a company feels very much like an their SR9c model - smooth, compact and explosive with rising revenue, profit margins and free cash flow. When combined with a ultra low EV/EBITDA multiple I was ready to squeeze the trigger and issue a trade alert for CR Investor members.
Recent financial results for RGR are summarized below.

As much as I wanted to pull the trigger and issue a Buy rating, I knew I had to dig deeper and gain a better understanding of the company.
The nice revenue growth in 2008 & 2009… Chalk that up to President Obama and the public’s perceived fear of a gun ban. A key metric in determining demand for new guns is to track monthly background checks, and we have found that the number of new background checks per month is well off the highs of 2009. To further compound the problem, RGR has no government or military contracts which are a good secure source of steady revenue for many gun manufacturers. Therefore, RGR is set to rely on civilian purchases and in our view peak buying has already occurred.
Another negative about RGR is the declining economics of the industry itself. Gun regulation is becoming increasing more stringent which makes continued success difficult. In essence, we can expect more adverse laws to gun ownership. Also, RGR depends on new gun sales and has to compete against itself when a potential gun owner weighs the pros and cons of a buying a new or a used Ruger firearm.
That low multiple for RGR was prevalent of the industry. More troublesome, is that RGR has found itself trading at an EV/EBITDA multiple of less than 5x in the past. Therefore, I can’t say with 100% confidence that today’s multiple is a result of an irrational market. But rather, the market was being irrational when RGR was trading above 10x. With that being said, I can easily see RGR trading at a EV/EBITDA multiple higher than 5x but less than 10x.

After careful consideration, I see only 10% to 20% upside for RGR which is not a large enough margin of safety. Therefore, RGR will not be finding a home in the CR Investor model portfolio.
For access to our market beating real money portfolio and trade reports please visit [url=www.crinvestor.net]CRInvestor.net[/url]
Happy Investing,
Alexis Evidente
www.CRInvestor.net
Currently I do not hold a position in RGR,
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1) Concealed carry gun laws and gun ownership laws are most certainly NOT becoming more restrictive and in fact are becoming much LESS restricitve. Concealed carry is now legal in most states and even open carry is legal in many states. The recent Supreme Court comment that all but overturned the few remaining ownership bans (chicago, oak park) will take affect this summer most likely. So, your conclusion that gun laws are becoming more restrictive is factually inaccurate and therefore misleading your analysis.
2) Your comment about chalking up the sales gains of 2008 and 2009 to the Obama gun surge is superficial as well. Ruger has extended its reach into concealed carry, AR, and striker fired pistols over the past 3 years with innovative product development. The surge did not hurt but to "chalk it up as one time" when real market share gains have occured at the expense of competition is shallow and again misleading to your own analysis.
3)While it is true that Ruger has been cheap in the past, it has never operated a such high ROIC, had such disciplined management in place (new management took over this problem child in 2006), and been running a well oiled combination of lean production and customer feedback loops that drive new product innovation.
Finally, if people buy the guns as you suggest they should and will, management will drive the returns. Don't own the stock if wish but please tighten up your analysis before upgrading, downgrading,zig zagging based on babble and chatter unsubstantiated by facts and thoughtful analysis.
- The Allocator