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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

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Q2 2013

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Jim Simons 52,200 sh (New)
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Business Description

Industry: Business Services » Business Services
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Acquity Group Ltd was incorporated in the Cayman Islands on August 12, 2010. The Company conducts substantially all of its business through its principal operating subsidiary, Acquity Group LLC, a Delaware limited liability company established on March 22, 2001. It indirectly owns 100% of the equity of Acquity Group LLC. It is a brand e-commerce and digital marketing company that leverages the internet, mobile devices and social media to enhance its clients' brands and e-commerce performance. It is a digital agency of record for a number of well-known global brands in multiple industries, including Allstate Insurance Company, Discover Card's mobile-related business, Shimano, Tommy Bahama and W.W. Grainger Inc., which means it's the principal provider of the brand e-commerce and digital marketing services for these clients. The Company provides its clients a broad array of digital strategy services aimed at enhancing the brand experience, increasing brand loyalty and monetizing their brands. It combines its business and technology expertise to analyze how products, brands and consumers interact and the role that current and emerging technologies play in this digital relationship. It assists clients to develop strategies to translate their brand identity to the digital channel, in order to enhance their brand e-commerce websites, integrate the customer's online brand experience with their offline brand experience and increase the conversion of site visits to sales. It assists its clients to create a seamless brand experience across internet, mobile devices and social media applications, allowing them to develop higher value and long-term customer relationships. It employs digital marketing techniques such as targeted online promotional activities, newsfeeds on social network websites, search engine optimization, mobile marketing and location-based services to engage customers with the brand. The Company designs and implements online stores and other points of sale for its clients that can supplement their physical store networks or serve as an effective alternative to expanding those networks. In some cases, it also operates websites on behalf of its clients. As a result, it manages or controls the user experience of many multinational and multi-lingual digital corporate platforms. The Company's brand e-commerce technology services also help its clients to create a lasting brand impression with their customers and sell their products and services.
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