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Also traded in: Germany

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 5/10

Interest Coverage 139.63
ARB's Interest Coverage is ranked higher than
60% of the 178 Companies
in the Global Marketing Services industry.

( Industry Median: 42.91 vs. ARB: 139.63 )
Ranked among companies with meaningful Interest Coverage only.
ARB' s Interest Coverage Range Over the Past 10 Years
Min: 0  Med: 0 Max: 0
Current: 139.63
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 3/10

» ARB's 10-Y Financials

Financials (Next Earnings Date: 0)

Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow
Oprt. Cash Flow & Net Income

» Details

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Business Description

Industry: Advertising & Marketing Services » Marketing Services
Traded in other countries:CDN1.Germany,

Arbitron Inc., a Delaware corporation, was formerly known as Ceridian Corporation (Ceridian). Ceridian was formed in 1957, though its predecessors began operating in 1912. It commenced its audience research business in 1949. It is a media and marketing information services firm mainly serving radio, cable television, advertising agencies, advertisers, retailers, out-of-home media, online media and, through its Scarborough Research joint venture with The Nielsen Company (Nielsen), broadcast television and print media. It currently provides four main services: measuring and estimating radio audiences in local markets in the United States; measuring and estimating radio audiences of network radio programs and commercials; providing software used for accessing and analyzing its media audience and marketing information data; and providing consumer, shopping, and media usage information services. The Company provides radio audience estimates and related services in the United States to radio stations, advertising agencies, and advertisers. It estimates the size and demographics of the audiences of radio stations in local markets in the United States and reports these estimates and certain related data as ratings to its customers. The Company's customers use the information it provides for executing advertising transactions in the radio industry. It also provides software applications that allow its customers to access its databases and enable its customers to more effectively analyze and understand that information for sales, management, and programming purposes. In addition to its core radio ratings services, it provides qualitative measures of consumer demographics, retail behavior, and media consumption in local markets throughout the United States. The Company provides custom research services to companies that are seeking to demonstrate the value of their advertising propositions. It has developed an electronic Portable People Meter (PPM) system of audience measurement for commercialization in the United States and has licensed its PPM technology to a number of international media information services companies to use in their media audience measurement services in specific countries outside of the United States. The Company's customers are mainly radio, cable television, advertising agencies, advertisers, retailers, out-of-home media, and online media and, through its Scarborough Research joint venture with Nielsen, broadcast television and print media. It competes with GfK AG, Integrated Media Measurement Inc., Ipsos SA, The Media Audit, Nielsen, Donovan Data Systems, Interactive Media Systems, Marketron Inc., STRATA Marketing Inc., and Telmar Information Services Corp., in the area of applications software, and The Media Audit, Mediamark Research Inc. and Simmons Market Research Bureau. Some of its registered trademarks and service marks include: the Arbitron name and logo, Maximi$er, RetailDirect and RADAR. The Arbitron name a



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More Statistics

Revenue (TTM) (Mil) $458.3
EPS (TTM) $ 1.95
Short Percentage of Float7.67%

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