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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 4/10

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 3/10

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Business Description

Industry: Retail - Apparel & Specialty » Specialty Retail

A.T. Cross Company was founded in 1846, the company incorporated in the state of Rhode Island. It is a designer and marketer of branded personal accessories including writing instruments, watches, reading glasses, personal and business accessories and sunglasses. The Company has two reportable segments namely Cross Accessory Division and Cross Optical Group. It manufactures and markets fine quality writing instruments under the Cross brand consisting of ball-point pens, fountain pens, selectip rolling ball pens and mechanical pencils. It also manufactures and markets a number of refills for most of its product types. In addition to Cross-branded writing instruments, CAD launched a FranklinCovey line of entry level price point refillable writing instruments in the third quarter of 2009. The Company is an original equipment manufacturer ('OEM') of writing instruments. In addition to writing instruments, it also designs and markets a variety of personal and business accessories including leather goods, reading glasses, watches, desk sets, cufflinks, and stationery. The Company launches new pen products and other personal accessories on a bi-annual basis. The Company's COG segment consists of its wholly-owned subsidiary, Cross Optical Group, Inc., which is the legal entity of its two sunglass brands: Costa and Native. Combined, its brands offer more than 88 styles and 25 lens options at suggested retail price points between approximately $300 and $750. The Company's sunglasses are sold by employee representatives and manufacturers' agents to approximately 7,600 retail accounts throughout the United States. Retail accounts include optical and sunglass specialty shops, department stores and sporting goods retailers. Costa and Native sunglasses are sold with a lifetime warranty against defects in materials and workmanship. The main trademark 'CROSS' is of fundamental importance to the CAD segment and the trademarks 'COSTA DEL MAR' and 'NATIVE' are of fundamental importance to the COG segment. The Company is subject to contingencies pursuant to environmental laws and regulations under various state, Federal and foreign laws, including CERCLA.



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More Statistics

Revenue (TTM) (Mil) $236.0
EPS (TTM) $ -0.31
Short Percentage of Float0.97%
» More Articles for ATX


Articles On GuruFocus.com
Cross Co Reports Operating Results (10-K) Mar 15 2011 
Cross Co (ATX) President & CEO David G Whalen sells 22,934 Shares Feb 28 2011 
Cross Co (ATX) Sr. VP, Finance & CFO Kevin F Mahoney sells 9,600 Shares Feb 28 2011 
Cross Co (ATX) President and CEO David G Whalen sells 17,003 Shares Jan 04 2011 
Cross Co (ATX) President and CEO David G Whalen sells 8,507 Shares Dec 28 2010 
Cross Co (ATX) President & CEO David G Whalen sells 25,494 Shares Dec 20 2010 
Cross Co (ATX) President & CEO David G Whalen sells 8,491 Shares Dec 10 2010 
Cross Co (ATX) President & CEO David G Whalen sells 28,330 Shares Dec 01 2010 
Cross Co Reports Operating Results (10-Q) Nov 12 2010 
Cross Co Reports Operating Results (10-Q) Aug 16 2010 

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