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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 7/10

vs
industry
vs
history
Cash to Debt 101.142
AUGT's Cash to Debt is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: 101.142 )
AUGT' s 10-Year Cash to Debt Range
Min: 0   Max: No Debt
Current: 101.14

Equity to Asset -0.15
AUGT's Equity to Asset is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: -0.15 )
AUGT' s 10-Year Equity to Asset Range
Min: -13.88   Max: 0.38
Current: -0.15

-13.88
0.38
F-Score: 2
Z-Score: 1.93
M-Score: -3.52
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 3/10

vs
industry
vs
history
Operating margin (%) -250.10
AUGT's Operating margin (%) is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: -250.10 )
AUGT' s 10-Year Operating margin (%) Range
Min: -4451.6   Max: -19.5
Current: -250.1

-4451.6
-19.5
Net-margin (%) -272.6
AUGT's Net-margin (%) is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: -272.6 )
AUGT' s 10-Year Net-margin (%) Range
Min: -4561.3   Max: -20.8
Current: -272.6

-4561.3
-20.8
ROE (%) -47.1
AUGT's ROE (%) is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: -47.1 )
AUGT' s 10-Year ROE (%) Range
Min: -184.5   Max: -13.6
Current: -47.1

-184.5
-13.6
ROA (%) -32.4
AUGT's ROA (%) is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: -32.4 )
AUGT' s 10-Year ROA (%) Range
Min: -17675   Max: -12.1
Current: -32.4

-17675
-12.1
Revenue Growth (%) 25.7
AUGT's Revenue Growth (%) is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: 25.7 )
AUGT' s 10-Year Revenue Growth (%) Range
Min: -40.5   Max: 25.7
Current: 25.7

-40.5
25.7
EBITDA Growth (%) 30.6
AUGT's EBITDA Growth (%) is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: 30.6 )
AUGT' s 10-Year EBITDA Growth (%) Range
Min: -62.2   Max: 82.1
Current: 30.6

-62.2
82.1
EPS Growth (%) 33.3
AUGT's EPS Growth (%) is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: 33.3 )
AUGT' s 10-Year EPS Growth (%) Range
Min: -59.9   Max: 68.2
Current: 33.3

-59.9
68.2
» AUGT's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

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Ratios

vs
industry
vs
history
P/B 0.66
AUGT's P/B is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: 0.66 )
AUGT' s 10-Year P/B Range
Min: 0.43   Max: 62.14
Current: 0.66

0.43
62.14
P/S 1.70
AUGT's P/S is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: 1.70 )
AUGT' s 10-Year P/S Range
Min: 1.07   Max: 400
Current: 1.7

1.07
400
EV-to-EBIT -1.23
AUGT's EV-to-EBIT is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: -1.23 )
AUGT' s 10-Year EV-to-EBIT Range
Min: 115   Max: 463.6
Current: -1.23

115
463.6

Valuation & Return

vs
industry
vs
history
Price/Net Current Asset Value 18.8
AUGT's Price/Net Current Asset Value is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: 18.8 )
AUGT' s 10-Year Price/Net Current Asset Value Range
Min: 66   Max: 199
Current: 18.8

66
199
Price/DCF (Projected) 18.8
AUGT's Price/DCF (Projected) is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: 18.8 )
AUGT' s 10-Year Price/DCF (Projected) Range
Min: 66   Max: 66
Current: 18.8

Price/Median PS Value 0.2
AUGT's Price/Median PS Value is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: 0.2 )
AUGT' s 10-Year Price/Median PS Value Range
Min: 0.1   Max: 8.3
Current: 0.2

0.1
8.3
Forward Rate of Return (Yacktman) 32.86
AUGT's Forward Rate of Return (Yacktman) is ranked lower than
100% of the Companies
in the Global industry.

( Industry Median: vs. AUGT: 32.86 )
AUGT' s 10-Year Forward Rate of Return (Yacktman) Range
Min: 12.2   Max: 4088.2
Current: 32.86

12.2
4088.2

Business Description

Augme Technologies, Inc., formerly known as Modavox, Inc. and changed its name to Augme Technologies, Inc. in February 2010. The Company is engaged in mobile marketing and advertising technology and services that enable brands, advertising agencies, media companies and enterprise customers to seamlessly drive sales, engagement and loyalty. The Company purchased the assets of the mobile marketing and mobile advertising company, Hipcricket, in August 2011 following the acquisition of the assets of JAGTAG, Inc., one month earlier. Hipcricket is a mobile marketing company that creates measurable, real-time, one-to-one relationships between advertisers and their customers and prospective customers using text messages, multimedia messages, mobile web sites, mobile applications, mobile coupons, quick response codes and a mobile advertising network. The Company markets its services mainly through a direct sales force as well as through other service providers. Augme, AD LIFE, AD SERVE, A+, Hipcricket, Boombox are trademarks of The Company. The Company has successfully completed over 175,000 mobile campaigns to date with more than 300 clients across some of the brands in the U.S. Its products serve advertisers and ad agencies in many vertical markets including automotive, retail, consumer products, food and beverage, media and broadcast, pharmaceutical and restaurant brands.
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