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GuruFocus Financial Strength Rank measures how strong a companyÂ’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength

vs
industry
vs
history
Cash to Debt No Debt
CHRM's Cash to Debt is ranked higher than
71% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 33.81 vs. CHRM: No Debt )
CHRM' s 10-Year Cash to Debt Range
Min: 56.3   Max: No Debt
Current: No Debt

Equity to Asset 0.588
CHRM's Equity to Asset is ranked higher than
70% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 0.42 vs. CHRM: 0.588 )
CHRM' s 10-Year Equity to Asset Range
Min: 0.08   Max: 0.63
Current: 0.59

0.08
0.63
Interest Coverage No Debt
CHRM's Interest Coverage is ranked higher than
56% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 247.35 vs. CHRM: No Debt )
CHRM' s 10-Year Interest Coverage Range
Min: No Debt   Max: No Debt
Current: No Debt

Z-Score: 2.52
GuruFocus Profitability Rank ranks how profitable a company is and how likely the companyÂ’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth

vs
industry
vs
history
Operating margin (%) -2.40
CHRM's Operating margin (%) is ranked lower than
73% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 4.15 vs. CHRM: -2.40 )
CHRM' s 10-Year Operating margin (%) Range
Min: -2.4   Max: 21.6
Current: -2.4

-2.4
21.6
Net-margin (%) -2.8
CHRM's Net-margin (%) is ranked lower than
70% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.30 vs. CHRM: -2.8 )
CHRM' s 10-Year Net-margin (%) Range
Min: -2.8   Max: 19.7
Current: -2.8

-2.8
19.7
ROE (%) -2.2
CHRM's ROE (%) is ranked lower than
65% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 7.20 vs. CHRM: -2.2 )
CHRM' s 10-Year ROE (%) Range
Min: -2.2   Max: 161.3
Current: -2.2

-2.2
161.3
ROA (%) -1.3
CHRM's ROA (%) is ranked lower than
66% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.60 vs. CHRM: -1.3 )
CHRM' s 10-Year ROA (%) Range
Min: -1.3   Max: 13.4
Current: -1.3

-1.3
13.4
ROC (Joel Greenblatt) (%) -5.20
CHRM's ROC (Joel Greenblatt) (%) is ranked lower than
56% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 20.80 vs. CHRM: -5.20 )
CHRM' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -5.2   Max: 72.9
Current: -5.2

-5.2
72.9
» CHRM's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q2 2012

CHRM Guru Trades in Q2 2012

Jim Simons 21,200 sh (+4.43%)
» More
Q3 2012

CHRM Guru Trades in Q3 2012

Jim Simons 22,600 sh (+6.6%)
» More
Q4 2012

CHRM Guru Trades in Q4 2012

Jim Simons 23,400 sh (+3.54%)
» More
Q1 2013

CHRM Guru Trades in Q1 2013

Jim Simons 24,100 sh (+2.99%)
» More
» Details

Insider Trades

Latest Guru Trades with CHRM



No Insider Trades Found!

Ratios

vs
industry
vs
history
P/B 0.90
CHRM's P/B is ranked higher than
91% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.74 vs. CHRM: 0.90 )
CHRM' s 10-Year P/B Range
Min: 0.31   Max: 3
Current: 0.9

0.31
3
P/S 0.70
CHRM's P/S is ranked lower than
51% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 0.68 vs. CHRM: 0.70 )
CHRM' s 10-Year P/S Range
Min: 0.47   Max: 3.02
Current: 0.7

0.47
3.02
EV-to-EBIT 5.8
CHRM's EV-to-EBIT is ranked higher than
94% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 18.20 vs. CHRM: 5.8 )
CHRM' s 10-Year EV-to-EBIT Range
Min: 0.1   Max: 11.5
Current: 5.8

0.1
11.5

Dividend & Buy Back

vs
industry
vs
history
Dividend Yield 9.40
CHRM's Dividend Yield is ranked higher than
96% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.93 vs. CHRM: 9.40 )
CHRM' s 10-Year Dividend Yield Range
Min: 2.62   Max: 8.52
Current: 9.4

2.62
8.52
Yield on cost (5-Year) 8.90
CHRM's Yield on cost (5-Year) is ranked higher than
95% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.00 vs. CHRM: 8.90 )
CHRM' s 10-Year Yield on cost (5-Year) Range
Min: 2.62   Max: 8.52
Current: 8.9

2.62
8.52

Valuation & Return

vs
industry
vs
history
Price/Net Cash 575.5
CHRM's Price/Net Cash is ranked higher than
53% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 6.10 vs. CHRM: 575.5 )
CHRM' s 10-Year Price/Net Cash Range
Min: 22.4   Max: 404
Current: 575.5

22.4
404
Price/Net Current Asset Value 3
CHRM's Price/Net Current Asset Value is ranked lower than
65% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 4.40 vs. CHRM: 3 )
CHRM' s 10-Year Price/Net Current Asset Value Range
Min: 2.1   Max: 7.1
Current: 3

2.1
7.1
Price/Tangible Book 1
CHRM's Price/Tangible Book is ranked lower than
52% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.45 vs. CHRM: 1 )
CHRM' s 10-Year Price/Tangible Book Range
Min: 0.7   Max: 2
Current: 1

0.7
2
Price/Median PS Value 0.4
CHRM's Price/Median PS Value is ranked lower than
68% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 0.80 vs. CHRM: 0.4 )
CHRM' s 10-Year Price/Median PS Value Range
Min: 0.3   Max: 0.3
Current: 0.4

Earnings Yield (Greenblatt) 17.20
CHRM's Earnings Yield (Greenblatt) is ranked higher than
97% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 5.00 vs. CHRM: 17.20 )
CHRM' s 10-Year Earnings Yield (Greenblatt) Range
Min: 8.7   Max: 1358.2
Current: 17.2

8.7
1358.2

Business Description

Charm Communications Inc. was formed under the laws of the Cayman Islands in January 2008. The Company operates as a television advertising agency in China. The Company offers a broad range of television advertising agency services from planning and managing the advertising campaigns to creating and placing the advertisements, and engages in media investment management through identifying, securing and selling of television advertising resources. It has exclusive agency arrangements with two satellite television channels, Shanghai Dragon Television and Tianjin Satellite. It derives its revenues from three operating segments: media investment management, advertising agency and branding and identity services. The Company's advertising agency business places advertisements for its clients on a broad array of television channels, including CCTV and satellite and regional television channels, and on other media platforms, including Internet and out-of-home media. It derives its advertising agency revenues from the commissions paid by clients for planning and placing advertisements and from the sales commissions and performance bonuses received from the television channels and other advertising media platforms on which it places the advertisements. The Company's media investment management business secures all or a portion of the advertising time and other advertising rights, which include soft advertising such as sponsorship, on a specific television channel or program. It derives its media investment management revenues from selling the advertising media resources that it has acquired to advertisers. The Company's branding and identity services business provide its advertising clients with creative design, development and production of advertisements and marketing consulting services. It derives its branding and identity revenues mainly from the production fees it charges its clients to produce advertisements or from the monthly retainer fees it charges for providing consulting services to help manage the overall advertising strategy of its clients.
Company Website
Industry: Advertising Agencies
Compare:
Traded in other countries:CHT.Germany

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