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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength

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GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth

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» CHRM's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q4 2013

CHRM Guru Trades in Q4 2013

Jim Simons 27,500 sh (+8.7%)
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Q1 2014

CHRM Guru Trades in Q1 2014

Jim Simons 28,400 sh (+3.27%)
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Q2 2014

CHRM Guru Trades in Q2 2014

Jim Simons 16,100 sh (-43.31%)
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Q3 2014

CHRM Guru Trades in Q3 2014

Jim Simons Sold Out
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» Details

Insider Trades

Latest Guru Trades with CHRM

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)



No Guru Trades Found!
» Interactive Charts

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Ratios

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Dividend & Buy Back

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Dividend Yield 11.10
CHRM's Dividend Yield is ranked higher than
98% of the 156 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.38 vs. CHRM: 11.10 )
CHRM' s 10-Year Dividend Yield Range
Min: 0   Max: 0
Current: 11.1

Dividend Payout 50.91
CHRM's Dividend Payout is ranked higher than
67% of the 282 Companies
in the Global Advertising Agencies industry.

( Industry Median: 9999.00 vs. CHRM: 50.91 )
CHRM' s 10-Year Dividend Payout Range
Min: 0   Max: 0
Current: 50.91

Yield on cost (5-Year) 11.10
CHRM's Yield on cost (5-Year) is ranked higher than
92% of the 157 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.04 vs. CHRM: 11.10 )
CHRM' s 10-Year Yield on cost (5-Year) Range
Min: 0   Max: 0
Current: 11.1

Valuation & Return

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Business Description

Industry: Advertising & Marketing Services » Advertising Agencies
Compare: » details
Traded in other countries:CHT.Germany,
Charm Communications, Inc., a Cayman Islands corporation was incorporated on January 25, 2008. The Company operates as a television advertising agency in China. The Company offers a range of television advertising agency services from planning and managing the advertising campaigns to creating and placing the advertisements, and engages in media investment management through identifying, securing and selling of television advertising resources. It derives its revenues from three operating segments: media investment management, advertising agency and branding and identity services. Its advertising agency business places advertisements for its clients on an array of television channels, including CCTV and satellite and regional television channels and on other media platforms, including internet and out-of-home media. It derives its advertising agency revenues from the commissions paid by clients for planning and placing advertisements and from the sales commissions and performance bonuses received from the television channels and other advertising media platforms on which it places the advertisements. Its media investment management business secures all or a portion of the advertising time and other advertising rights, which include soft advertising such as sponsorship on a specific television channel or program. It derives its media investment management revenues from selling advertising media resources it acquired to advertisers. It also works with television channels that it have secured under its media investment management business to help enhance the attractiveness of their programs, expand their viewer base and achieve higher ratings. Its branding and identity services business provides its advertising clients with creative design, development and production of advertisements and marketing consulting services. It derives its branding and identity revenues mainly from the production fees it charges its clients to produce advertisements or from the monthly retainer fees it charge for providing consulting services to help manage the overall advertising strategy of its clients. Its competitors include Chinese advertising companies such as Walk-On Advertising Co. Ltd. (San Ren Xing), and Sinomedia. It also faces increasing competition from multinational advertising companies, such as Publicis Groupe S.A., WPP Group Plc. and Dentsu Inc., that are members of the American Association of Advertising Agencies or 4A advertising agencies.

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