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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 8/10

vs
industry
vs
history
Cash to Debt 0.14
CLX's Cash to Debt is ranked lower than
55% of the 1426 Companies
in the Global Household & Personal Products industry.

( Industry Median: 0.75 vs. CLX: 0.14 )
CLX' s 10-Year Cash to Debt Range
Min: 0.03   Max: 0.64
Current: 0.14

0.03
0.64
Equity to Asset 0.04
CLX's Equity to Asset is ranked lower than
63% of the 1415 Companies
in the Global Household & Personal Products industry.

( Industry Median: 0.53 vs. CLX: 0.04 )
CLX' s 10-Year Equity to Asset Range
Min: -0.17   Max: 0.56
Current: 0.04

-0.17
0.56
Interest Coverage 7.99
CLX's Interest Coverage is ranked higher than
57% of the 907 Companies
in the Global Household & Personal Products industry.

( Industry Median: 16.52 vs. CLX: 7.99 )
CLX' s 10-Year Interest Coverage Range
Min: 5.05   Max: 25.96
Current: 7.99

5.05
25.96
F-Score: 6
Z-Score: 4.08
M-Score: -2.58
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 8/10

vs
industry
vs
history
Operating margin (%) 17.34
CLX's Operating margin (%) is ranked higher than
92% of the 1415 Companies
in the Global Household & Personal Products industry.

( Industry Median: 5.72 vs. CLX: 17.34 )
CLX' s 10-Year Operating margin (%) Range
Min: 12.61   Max: 18.71
Current: 17.34

12.61
18.71
Net-margin (%) 10.17
CLX's Net-margin (%) is ranked higher than
87% of the 1416 Companies
in the Global Household & Personal Products industry.

( Industry Median: 3.99 vs. CLX: 10.17 )
CLX' s 10-Year Net-margin (%) Range
Min: 6.33   Max: 24.98
Current: 10.17

6.33
24.98
ROE (%) 391.78
CLX's ROE (%) is ranked higher than
100% of the 1399 Companies
in the Global Household & Personal Products industry.

( Industry Median: 7.24 vs. CLX: 391.78 )
CLX' s 10-Year ROE (%) Range
Min: 15.67   Max: 726.51
Current: 391.78

15.67
726.51
ROA (%) 13.27
CLX's ROA (%) is ranked higher than
96% of the 1412 Companies
in the Global Household & Personal Products industry.

( Industry Median: 3.79 vs. CLX: 13.27 )
CLX' s 10-Year ROA (%) Range
Min: 5.95   Max: 30.3
Current: 13.27

5.95
30.3
ROC (Joel Greenblatt) (%) 80.58
CLX's ROC (Joel Greenblatt) (%) is ranked higher than
97% of the 1410 Companies
in the Global Household & Personal Products industry.

( Industry Median: 15.01 vs. CLX: 80.58 )
CLX' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: 34.73   Max: 100.81
Current: 80.58

34.73
100.81
Revenue Growth (%) 4.60
CLX's Revenue Growth (%) is ranked higher than
68% of the 1093 Companies
in the Global Household & Personal Products industry.

( Industry Median: 5.70 vs. CLX: 4.60 )
CLX' s 10-Year Revenue Growth (%) Range
Min: 0.1   Max: 20.4
Current: 4.6

0.1
20.4
EBITDA Growth (%) 3.00
CLX's EBITDA Growth (%) is ranked higher than
74% of the 974 Companies
in the Global Household & Personal Products industry.

( Industry Median: 2.90 vs. CLX: 3.00 )
CLX' s 10-Year EBITDA Growth (%) Range
Min: -6.1   Max: 18.1
Current: 3

-6.1
18.1
EPS Growth (%) 5.30
CLX's EPS Growth (%) is ranked higher than
74% of the 890 Companies
in the Global Household & Personal Products industry.

( Industry Median: 3.80 vs. CLX: 5.30 )
CLX' s 10-Year EPS Growth (%) Range
Min: -13.9   Max: 30.7
Current: 5.3

-13.9
30.7
» CLX's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q2 2013

CLX Guru Trades in Q2 2013

Steven Cohen 7,767 sh (New)
Jim Simons 1,191,100 sh (+175.14%)
John Hussman 252,500 sh (+67.22%)
Steven Cohen 97,200 sh (unchged)
Brian Rogers 3,239,200 sh (unchged)
Yacktman Fund 2,365,000 sh (unchged)
Paul Tudor Jones Sold Out
Joel Greenblatt 24,972 sh (-3.32%)
Pioneer Investments 588,157 sh (-5.13%)
Jeremy Grantham 99,873 sh (-9.49%)
Donald Yacktman 6,201,641 sh (-9.8%)
Yacktman Focused Fund 2,660,000 sh (-14.19%)
» More
Q3 2013

CLX Guru Trades in Q3 2013

Ray Dalio 13,977 sh (New)
Ken Fisher 2,723 sh (New)
Joel Greenblatt 57,874 sh (+131.76%)
John Hussman 354,000 sh (+40.2%)
Jim Simons 1,395,700 sh (+17.18%)
Yacktman Focused Fund 2,660,000 sh (unchged)
Brian Rogers 3,239,200 sh (unchged)
Yacktman Fund 2,365,000 sh (unchged)
Steven Cohen Sold Out
Pioneer Investments 583,551 sh (-0.78%)
Donald Yacktman 6,149,242 sh (-0.84%)
Jeremy Grantham 86,052 sh (-13.84%)
» More
Q4 2013

CLX Guru Trades in Q4 2013

Steven Cohen 11,224 sh (New)
Yacktman Fund 2,365,000 sh (unchged)
Yacktman Focused Fund 2,660,000 sh (unchged)
Brian Rogers 3,239,200 sh (unchged)
Ray Dalio Sold Out
Donald Yacktman 6,135,661 sh (-0.22%)
Pioneer Investments 559,709 sh (-4.09%)
Jeremy Grantham 81,804 sh (-4.94%)
Ken Fisher 2,251 sh (-17.33%)
Jim Simons 1,113,400 sh (-20.23%)
Joel Greenblatt 41,843 sh (-27.7%)
John Hussman 156,000 sh (-55.93%)
» More
Q1 2014

CLX Guru Trades in Q1 2014

Yacktman Fund 2,365,000 sh (unchged)
Brian Rogers 3,239,200 sh (unchged)
Yacktman Focused Fund 2,465,600 sh (-7.31%)
» More
» Details

Insider Trades

Latest Guru Trades with CLX

GuruDate Trades Impact to Portfolio Price Range * (?) Current Price Change from Average Current Shares
Yacktman Focused Fund 2014-03-31 Reduce -7.31%0.19%$84.56 - $93.7 $ 89.882%2465600
John Hussman 2013-12-31 Reduce -55.93%0.89%$81.49 - $95.83 $ 89.880%156000
Joel Greenblatt 2013-12-31 Reduce -27.7%0.04%$81.49 - $95.83 $ 89.880%41843
Ray Dalio 2013-12-31 Sold Out 0.01%$81.49 - $95.83 $ 89.880%0
John Hussman 2013-09-30 Add 40.2%0.46%$81.97 - $87.45 $ 89.886%354000
Joel Greenblatt 2013-09-30 Add 131.76%0.09%$81.97 - $87.45 $ 89.886%57874
Ray Dalio 2013-09-30 New Buy0.01%$81.97 - $87.45 $ 89.886%13977
Yacktman Focused Fund 2013-06-30 Reduce -14.19%0.53%$81.69 - $89.53 $ 89.884%2660000
John Hussman 2013-06-30 Add 67.22%0.39%$81.69 - $89.53 $ 89.884%252500
Donald Yacktman 2013-06-30 Reduce -9.8%0.3%$81.69 - $89.53 $ 89.884%6201641
John Hussman 2013-03-31 Reduce -76.8%1%$73.22 - $88.53 $ 89.8811%151000
Joel Greenblatt 2013-03-31 New Buy0.12%$73.22 - $88.53 $ 89.8811%25829
Premium More recent guru trades are included for Premium Members only!!
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Guru Investment Theses on Clorox Company

Donald Yacktman Comments on Clorox - Sep 09, 2013

Clorox (CLX)’s shares declined after a sharp rise during the first quarter but continue to be up solidly for the year. Consumer staple stocks in general modestly lagged the market during the quarter after an exceptionally strong start to the year.

From the Yacktman Funds' second quarter 2013 commentary.
Check out Donald Yacktman latest stock trades

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Ratios

vs
industry
vs
history
P/E(ttm) 21.30
CLX's P/E(ttm) is ranked higher than
63% of the 1168 Companies
in the Global Household & Personal Products industry.

( Industry Median: 19.40 vs. CLX: 21.30 )
CLX' s 10-Year P/E(ttm) Range
Min: 8.72   Max: 22.49
Current: 21.3

8.72
22.49
P/B 75.50
CLX's P/B is ranked lower than
76% of the 1342 Companies
in the Global Household & Personal Products industry.

( Industry Median: 1.66 vs. CLX: 75.50 )
CLX' s 10-Year P/B Range
Min: 6.88   Max: 329.37
Current: 75.5

6.88
329.37
P/S 2.10
CLX's P/S is ranked lower than
70% of the 1446 Companies
in the Global Household & Personal Products industry.

( Industry Median: 0.90 vs. CLX: 2.10 )
CLX' s 10-Year P/S Range
Min: 1.21   Max: 2.93
Current: 2.1

1.21
2.93
PFCF 23.90
CLX's PFCF is ranked higher than
54% of the 824 Companies
in the Global Household & Personal Products industry.

( Industry Median: 19.20 vs. CLX: 23.90 )
CLX' s 10-Year PFCF Range
Min: 13.09   Max: 36.16
Current: 23.9

13.09
36.16
EV-to-EBIT 14.10
CLX's EV-to-EBIT is ranked higher than
66% of the 1237 Companies
in the Global Household & Personal Products industry.

( Industry Median: 15.33 vs. CLX: 14.10 )
CLX' s 10-Year EV-to-EBIT Range
Min: 10.2   Max: 18.6
Current: 14.1

10.2
18.6
PEG 15.10
CLX's PEG is ranked lower than
64% of the 686 Companies
in the Global Household & Personal Products industry.

( Industry Median: 2.28 vs. CLX: 15.10 )
CLX' s 10-Year PEG Range
Min: 1.08   Max: 971
Current: 15.1

1.08
971
Shiller P/E 21.40
CLX's Shiller P/E is ranked higher than
65% of the 681 Companies
in the Global Household & Personal Products industry.

( Industry Median: 20.60 vs. CLX: 21.40 )
CLX' s 10-Year Shiller P/E Range
Min: 12.41   Max: 30.85
Current: 21.4

12.41
30.85

Dividend & Buy Back

vs
industry
vs
history
Dividend Yield 3.10
CLX's Dividend Yield is ranked higher than
80% of the 1038 Companies
in the Global Household & Personal Products industry.

( Industry Median: 2.00 vs. CLX: 3.10 )
CLX' s 10-Year Dividend Yield Range
Min: 1.71   Max: 3.81
Current: 3.1

1.71
3.81
Dividend Payout 0.63
CLX's Dividend Payout is ranked lower than
59% of the 858 Companies
in the Global Household & Personal Products industry.

( Industry Median: 0.37 vs. CLX: 0.63 )
CLX' s 10-Year Dividend Payout Range
Min: 0.07   Max: 3.67
Current: 0.63

0.07
3.67
Dividend growth (3y) 8.60
CLX's Dividend growth (3y) is ranked higher than
82% of the 564 Companies
in the Global Household & Personal Products industry.

( Industry Median: 4.90 vs. CLX: 8.60 )
CLX' s 10-Year Dividend growth (3y) Range
Min: 3.2   Max: 18.6
Current: 8.6

3.2
18.6
Yield on cost (5-Year) 4.73
CLX's Yield on cost (5-Year) is ranked higher than
85% of the 1070 Companies
in the Global Household & Personal Products industry.

( Industry Median: 2.17 vs. CLX: 4.73 )
CLX' s 10-Year Yield on cost (5-Year) Range
Min: 2.61   Max: 5.81
Current: 4.73

2.61
5.81
Share Buyback Rate 2.10
CLX's Share Buyback Rate is ranked higher than
93% of the 794 Companies
in the Global Household & Personal Products industry.

( Industry Median: -0.80 vs. CLX: 2.10 )
CLX' s 10-Year Share Buyback Rate Range
Min: 11.5   Max: -4.9
Current: 2.1

Valuation & Return

vs
industry
vs
history
Price/DCF (Projected) 2.40
CLX's Price/DCF (Projected) is ranked lower than
57% of the 644 Companies
in the Global Household & Personal Products industry.

( Industry Median: 1.50 vs. CLX: 2.40 )
CLX' s 10-Year Price/DCF (Projected) Range
Min: 0.91   Max: 3.11
Current: 2.4

0.91
3.11
Price/Median PS Value 1.10
CLX's Price/Median PS Value is ranked higher than
53% of the 1305 Companies
in the Global Household & Personal Products industry.

( Industry Median: 1.10 vs. CLX: 1.10 )
CLX' s 10-Year Price/Median PS Value Range
Min: 0.69   Max: 1.81
Current: 1.1

0.69
1.81
Earnings Yield (Greenblatt) 7.10
CLX's Earnings Yield (Greenblatt) is ranked higher than
70% of the 1310 Companies
in the Global Household & Personal Products industry.

( Industry Median: 6.40 vs. CLX: 7.10 )
CLX' s 10-Year Earnings Yield (Greenblatt) Range
Min: 5.4   Max: 9.9
Current: 7.1

5.4
9.9
Forward Rate of Return (Yacktman) 5.57
CLX's Forward Rate of Return (Yacktman) is ranked higher than
74% of the 884 Companies
in the Global Household & Personal Products industry.

( Industry Median: 7.11 vs. CLX: 5.57 )
CLX' s 10-Year Forward Rate of Return (Yacktman) Range
Min: 4.5   Max: 21.6
Current: 5.57

4.5
21.6

Business Description

Industry: Consumer Packaged Goods » Household & Personal Products
Compare:LRLCY, KMB, RBGPF, EL, UNLRY » details
Traded in other countries:CXX.Germany
Clorox Company was incorporated on June 30, 1913 in Delaware. The Company is a manufacturer and marketer of consumer and professional products. It sells its products through mass merchandisers, grocery stores, other retail outlets, distributors and medical supply providers. It markets some of consumers' trusted and recognized brand names, including its namesake bleach and cleaning products, Clorox Healthcare, HealthLink, Aplicare and Dispatch products, Green Works naturally derived home care products, Pine-Sol cleaners, Poett home care products, Fresh Step cat litter, Glad bags, wraps and containers, Kingsford charcoal, Hidden Valley and K C Masterpiece dressings and sauces, Brita water-filtration products, and Burt's Bees and güd natural personal care products. The Company manufactures products in more than two dozen countries and markets them in about 100 countries. The Company operates through strategic business units that are aggregated into four reportable segments namely Cleaning, Household, Lifestyle and International. Cleaning consists of laundry, home care and professional products marketed and sold in the United States. Products within this segment include laundry additives, including bleach products under the Clorox brand and Clorox 2 stain fighter and color booster; home care products, under the Clorox, Formula 409, Liquid-Plumr, Pine-Sol, S.O.S and Tilex brands; naturally derived home care products under the Green Works brand; and professional cleaning and disinfecting products under the Clorox, Dispatch, Aplicare, HealthLink and Clorox Healthcare brands. Household consists of charcoal, cat litter and plastic bags, wraps and container products marketed and sold in the United States. Products within this segment include plastic bags, wraps and containers under the Glad brand; cat litter products, under the Fresh Step, Scoop Away and Ever Clean brands; and charcoal products under the Kingsford and Match Light brands. Lifestyle consists of food products, water-filtration systems and filters, and natural personal care products marketed and sold in the United States. Products within this segment include dressings and sauces, under the Hidden Valley, K C Masterpiece and Soy Vay brands; water-filtration systems and filters under the Brita brand; and natural personal care products under the Burt's Bees and güd brands. International consists of products sold outside the United States, including laundry, home care, water filtration, charcoal and cat litter products, dressings and sauces, plastic bags, wraps and containers and natural personal care products, under the Clorox, Javex, Glad, PinoLuz, Ayudin, Limpido, Clorinda, Poett, Mistolin, Lestoil, Bon Bril, Nevex, Brita, Green Works, Pine-Sol, Agua Jane , Chux, Kingsford , Fresh Step, Scoop Away, Ever Clean, K C Masterpiece, Hidden Valley and Burt's Bees brands.

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