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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 3/10

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 3/10

» CMKG's 10-Y Financials


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Oprt. Cash Flow & Free Cash Flow

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Business Description

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Mktg, Inc., was formed under the laws of the State of Delaware in March 1992 and is the successor to a sales promotion business originally founded in 1972. The Company through its wholly-owned subsidiaries: Inmark Services LLC, Optimum Group LLC, U.S. Concepts LLC and Digital Intelligence Group LLC, is a full service marketing agency. It develops, manages and executes sales promotion programs at both national and local levels, utilizing both online and offline media channels. The Company's programs help its clients effectively promote their goods and services directly to retailers and consumers and are intended to assist them in achieving maximum impact and return on their marketing investment. The Company's activities reinforce brand awareness, provide incentives to retailers to order and display its clients' products, and motivate consumers to purchase those products, and are designed to meet the needs of its clients by focusing on communities of consumers who want to engage brands as part of their lifestyles. Its services include experiential and face to face marketing, event marketing, interactive marketing, ethnic marketing, and all elements of consumer and trade promotion, and are marketed directly to its clients by its sales force operating out of offices located in New York, New York; Cincinnati, Ohio; Chicago, Illinois; Los Angeles, California and San Francisco, California. Through the union of data, technology, creativity and a sophisticated marketing field force, it develops face to face and digital experiences that drive those consumers into a relevant relationship with the brands it promotes. With general advertising, it provides specialized marketing services across various communications channels, including 'alternative media' channels, with the goal of increasing sales of its client's products and services as a direct and verifiable consequence of its programs. Its competitors are Wunderman and OgilvyAction, divisions of WPP Group, Arnold Brand Promotions, part of Havas, and Momentum Worldwide, part of IPG.
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